QIUHAO is the eponymous haute couture collection launched by designer Qiu Hao in 2006. In 2014, he also launched BONSAI LIMITED, a fashion design company based in Shanghai. The company mainly designs, produces and operates the brand QIUHAO. The brand adheres to a visual minimalist design style, creating a modern and sophisticated collection of high-quality materials made with dedicated craftsmanship. The brand strongly advocates the concept of "shopping for your life not for each season".
BONSAI has connotations of spiritual needs, in the same way that bonsai trees take time to build. This is exactly what the company advocates. Naturally, everything is casual but not casual. BONSAI provides a choice rather than a mere service. The so-called choice is to place design first, ahead of commercial concerns. Thus, the designs themselves attract customers, and they will a suitable market will follow. The company's design, sample and part of its production are located in a 1930s ART DECO-style old building in one the most prosperous areas of Shanghai. BONSAI carefully crafts every piece of clothing with high-quality materials around concept of slow fashion and treasuring every piece.