Founded 2010 in Stockholm, Sweden by Alexis Holm, squarestreet designs and develops elegant contemporary timepieces with one foot in minimalist modernity and the other firmly rooted in traditional wristwatch aesthetics. All squarestreet products carry that distinctly Scandinavian touch. A certain cleaness and a sharpness that only comes when material, colour and cut intersect perfectly. Curated goods made from meticulously selected materials and developed with a blend of innovation and tradition. squarestreet does not follow, nor does it lead. Instead, it lives by its own laws of simplicity, functionality and beauty.