CHICCO MAO, founded in Beijing in 2013 by Maobaobao, an independent fashion designer in China. During his working process, he works with many well-known artists such as Ziyi Zhang, Angelababy, Mi Yang (Mini), Dilraba, Liying Zhao, Sun Li, Bingbing Fan and Yan Liu etc. Hence, he successfully attracted media attentions. Since 2014, CHICCO MAO has continued to release new products for fashion series annually, which has been widely praised in the industry. Meanwhile, it has gradually opened counters in major cities throughout the country. The main customers of CHICCO MAO are modern, independent women. Maobaobao hopes that through the design of CHICCO MAO, many women could discover their true self. He believes that “the beauty of Oriental women is low-profile, only by careful consideration can we taste it” Based on this understanding, Mao Baobao combines the western design ideas, improves and re-creates the perfect combination of oriental aesthetics, and establishes the unique form of beauty expression of CHICCO MAO brand: the elegant, confident and independent oriental female beauty. At the present, the brand sales channels are online store, physical store. Also cooperate with more than hundreds multi-brand boutiques. In addition, there are hundreds physical stores which are located in Beijing skp, Beijing Yintai, Beijing Lao Foye Department Store, Beijing Xidan Dayue City, Beijing Sanlitun, Shanghai Ganghui Henglong Square, etc.