VIKTORIACHAN is a luxury Swedish fashion brand, embodying a blend of feminine style with modern sophistication to create the perfect office and evening look for the modern career woman. Established in late 2013, Viktoria Chan creates clothes for a sophisticated and independent woman, who seeks to enhance herself in her personal style. The philosophy behind the brand is about a woman who walks into a room, where all light is shed on her, not because of the clothes but the woman she becomes in the clothes. The goal was never to just make luxurious clothes, but to create working staples that bring out an attitude in the wearer, making her a better version of herself. Each design is also created with versatility in mind, to be dressed up or down- from day to evening. Neat tailoring, Scandinavian influences of color and structure in combination with feminine and minimalistic details are set as the essences of the brand. High quality in material and making are the main keystones behind the label, dedicated to give her the luxury she deserves.



Viktoria is a Swedish born Chinese who moved to Shanghai in the end of 2013 after taking her Master’s in Business and Administration from Lund University Sweden. Already as a kid, she made her own clothes and at the age of 18 she spent more than 200 hours designing, tailoring and organizing a fashion show as a project work at high- school, making in total 50 pieces which granted her the scholarship of the year. To continue her interest for fashion, she tailored prom dresses as a hobby during her university studies.Shortly after the move to Shanghai at the age of 23, she fell in love with the city, its supply of materials and fabrics and so the brand with her own name was established. She had a dream and a vision to not only shed light on her own interests as a designer, but to embrace the lifestyle of a woman and make her feel even more beautiful and respectful.


Graduate school: Lund University  

Year established:2013


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