BERAYAH was founded in 2013 by Enoch Ho, producing seasonal collections that seek to combine conceptual storytelling and wearable minimalism. The form and proportions of each garment are carefully considered, and uses the craft of pattern making to flatter the wearer. In 2016, Berayah has launched its line of ergonomically and geometrically designed tote bags, which are loved by urban minimalists for their unique style and shape.