ITKOL was created by the Pallone couple and the Italian design team draws from Italy's exquisite craftsmanship. IT stands for Italy, and for IT Girl, as wearing the brand’s designs will help make the wearer become a fashion opinion leader. ITKOL wants modern women to embrace romance and passion. The women who wear ITKOL’s light and extravagant jewelry are “3 S” women, who Shine, are Sexy, and are Self-Confident!