The name ‘KKtP’ comes from chess, and is short for ‘King’s Knight’s Pawn’, which points to the importance of Knights and Pawns, as they are the pieces directly adjacent to the King that protect him. Pawns can only go forwards and never backwards, but if the pawn makes it to the opposite end of the board, it becomes a Queen. KKtP is a leading streetwear brand which combines classic elements and creates an athletic streetwear aesthetic. The brand's collections have featured at many major fashion weeks, such as at Milan and Paris, and is one of the most popular Chinese brands among high-end multi-brand boutiques. Since the first collection launched in 2013, the international acclaim it has received has allowed KKtP to set up a global sales network. KKtP produces shoes, accessories and clothes, and has also started to take on collaborations with commercial brands.