The clothing brand PURLICUE was founded by the designer Su Wukou, who wished to express his worldview through clothing. His existing collections include the 'Incomplete' Series, the 'Plagiarism' series, and the 'Non-cooperative' series. The origin of his product design and concept comes from real life and his own lived experiences and emotions. He uses clothes as a medium to express these, and hopes to provide a greater appreciation for and a novel perspective on ordinary and conventional things.