YIRANTIAN paints the picture of a group of self-sufficient, elegant and independent-minded women who aspire to a high quality of life. They are not followers of the flow, but rather, they have a unique taste for the finer things in life. Not only do they have an appreciation for classics, but they also embrace new fashions.
YIRANTIAN pays detailed attention to the fabric and creative design of each garment to ensure high quality unique urban-wear for women. Its exquisite cuts and patterns embody YIRANTIAN’s unique understanding of women’s charisma. YIRANTIAN’s 2016 spring/summer collection of YIRANTIAN JEWELRY gained popularity among fashionable women for its distinctive style.
The YIRANTIAN brand is currently has cooperate with 40 buyer stores in China. Its first series was sold in the Isetan Shinjuku store, the headquarters of Buyer Department Store in Tokyo. In 2015, it participated in a cooperation project in celebration of the165th anniversary of The Lane Crawford Department Store. At the same time, it was listed among the Young Talents of Vogue Italy, and took part in a show in Dubai alongside 25 young designers from all over the world. In 2018, YIRANTIAN was placed on the Forbes list of industry elites under 30 years old, and won the 1436 x LABELHOOD Innovation scholarship. More recently, in April 2019, YIRANTIAN won the Cutting-edge Designer Award of VISA.