JUNLI is Jun Li’s eponymous designer brand founded in London in 2014. It conveys its steady and sharp design language from the perspective of quiet observers. Its design inspirations come from deep thoughts about art, life and philosophy, which map onto a complete design concept from a unique point of view. The designer maintains a spirit of ingenuity that places the clothes above all else, and combines high-quality fabrics with exquisite tailoring. The brand is not defined by a particular era or label, and gives new recognition to clothing.