ANAÏS JOURDEN was founded in 2012 by Anais Mak. The formal wear and old school elements inspired by her well-disciplined childhood growing up in Hong Kong are the canvas of the ANAÏS JOURDEN silhouette. Mixing artisanal and industrial techniques to make clothes that are utterly modern; collections that lend themselves to all types of girls and lifestyles. ANAÏS JOURDEN is about a casual attitude, delivering a graphic punch to generic femininity. A take on the notion of dressing up that is more about twisting the codes of the classic feminine look than breaking them. Being proper nowadays is seen as a new form of rebellion. ANAÏS JOURDEN is sold at key international retailers such as Neiman Marcus, Ikram, ShopBop, Lane Crawford, Joyce and Galaeries Lafayette Beijing.