LANNERET means Eagle. The imagery an eagle preparing to take off, kicking up dust in its wake is what best portrays the brand’s aesthetic. And the spirit and strength of eagles is also core to the brand, as it represents women standing strong in the face of defeat. Women have a unique wisdom deep in their soul. They have the ability of men to be independent, yet also have their own fluidity and toughness. She can never be reduced to a word or a point, and has many facets worth exploring.