VEECO ZHAO is committed to a new concept of high-end fashion and seeks to explore the unity between the human body and garment design. It represents the transformation and growth of women's inner minds throughout her years, meanwhile seeking for a balance of mutability and stability. Influenced by her family members, the designer Veeco developed a keen interest in fashion design during her childhood. While studying in Europe, Veeco was attracted to the proportions, lines, and couture of female garments from traditional European fashion. The design of the logo is based on the perfect shape of a woman's sphenoid bone as well as the shape of lace corsets that women used to wear, revealing the designer's artistic dedication to the feminine figure.