VIKTORIACHAN is a Swedish luxury fashion brand, embodying a blend of feminine style with modern sophistication to create the perfect office and evening look for the modern professional woman. Established in late 2013, Viktoria Chan creates clothes for women who seek to enhance themselves through their personal style. The philosophy behind the brand is about a woman who commands the spotlight not because of her clothes but because of the woman she becomes while wearing the clothes. The goal was never to just make luxurious clothes, but to create working staples that bring out an attitude in the wearer, making her a better version of herself. Each design is also created with versatility in mind, to be dressed up or down; from morning to evening.