I-AM-CHEN

2020S/S

享受色彩，热爱生活”

I-AM-CHEN 2020春夏系列从阳光、热烈和自由出发，通过摄影师Kourtney Roy的视角，重新审视并理解生活。强烈的色彩对比依然是I-AM-CHEN的核心特质。而尝试与突破也是I-AM-CHEN的另一层精神核心。支晨和设计团队一直都认为真正意义的创新需要和科技与技术紧密联结，设计师应构建自己的设计语言体系，2020春夏系列里，梭织技艺的加入补缺了针织技艺在产品品类上的局限性，针织与梭织的结合让彼此间的搭配更加完美。同时，针织的柔美和梭织的力量感的并存，也是每一个当代女性应当具备的特质。

I-AM-CHEN 2020春夏系列向世界展示了中国设计师的原创力量，以及年轻一代中国人是如何用当代视角去讨论女性议题的。本次，I-AM-CHEN与天猫、纽约时装周官方协会共同打造“CHINA COOL”项目，携手天猫围绕Cross Forward、Design Forward、Trend Forward释出对“CHINA COOL”的理解，诠释了新锐，先锋，保持向前探索的活动核心。

I-AM-CHEN 

I-AM-CHEN创立于2017年，设计师支晨力图通过对针织技术的探索和多种材料的混合应用打破人们对针织品的理解，她希望展现出不仅仅是“毛衣”的针织品。在当今痴迷于对服装施加庄严概念的时尚潮流中，她崇尚艺术家Alexander Calder和David Hockney作品里传递的简单俏皮和欢乐情绪，希望通过她的针织品给穿着者带来轻松的童趣。

I-AM-CHEN was founded in 2017. The designer, Zhichen, seeks to break people's understanding of knitwear by exploring new technologies and mixing various materials. She hopes to show that knitwear is not just sweaters. Amidst the current fashion trend of imposing serious concepts upon fashion design, she advocates for the simple and fun mood conveyed in the works of artists like Alexander Calder and David Hockney, hoping to bring a relaxed, youthful fun to the wearer through her pieces.

设计师支晨来自厦门。她刚上大学时原为机械工程专业，因为对设计的热爱，毅然退学改学美术。在东华大学学习服装设计期间，支晨得到去伦敦时装学院交换的机会，毕业后获得国家留学基金委的奖学金前往纽约的帕森斯设计学院学习，最后于2017年以优秀毕业生身份从伦敦时装学院毕业。支晨硕士期间开始接触针织机器，从此陷入一发不可收拾，毕业设计受到顶尖媒体关注报道，并随后创立全针织品牌I-AM-CHEN。

The designer Zhichen is from Xiamen, and when she first went to college, she was a Mechanical Engineering major. However, because of her love for design, she dropped out to study more artistic fields. While studying Fashion Design at Donghua University, Zhichen was given the opportunity to take part in an exchange with London College of Fashion. After graduation, she received a scholarship from the government to study at Parson’s in New York. Eventually, she graduated with Honours from London College of Fashion in 2017. Zhichen first began working with sewing machines during her Master's, and fell in love with them. Upon graduating, she received the attention of top media outlets, and subsequently established the brand I-AM-CHEN.

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