Nove: “Creating pants which will make a person look beyond beauty”. With such thoughts by the designer Ryoichi Aoki, every process in order to create his pants has a meaning. He spent 5 years to form the ideal image of what the brand focuses, which are the pants. Entering himself in the field to see the scene and learn from the respected craftsman the technologies and the silhouettes that had been pursued by them for decades, he was able to form what he had visioned. Furthermore, NOVE has the characteristic that can “Distressing how you want on to a silhouette of what you want”. You will be able to create your ideal pants by combining the 9 proposed silhouette with dozens of kinds of proposed distressing. Reason for “9” came from the brand name NOVE. NOVE will continue to purse silhouettes and distressing while creating pants that will be loved by people around the world.