XIAO LI成立于2015年， 从2016年开始登上伦敦时装周官方日程秀。品牌的标志是既有实验性的宽松廓形，也有用色大胆明亮图案的针织设计。拥趸名单包括了业内知名设计师Azzedine Alaïa和时尚精品店10 Corso Como的店主Carla Sozzani。从成立到现在跟全球包括中国内地的30余家知名买手店建立了稳定的合作。曾与梅赛德斯奔驰和京东合作在伦敦时装周官方发布。 品牌的标志是针织与硅胶的结合，针织从现代建筑结构为灵感出发，设计复杂多样，既结合了传统织法，同时也使用未来感的创新材质。还包括了浸染工艺和硅胶材质的创意装饰。
XIAO LI was founded in 2015 and has been on the official London Fashion Week calendar since 2016. The brand is both experimental and expansive, and applies bold colours and patterns to knitwear design. Its list of fans includes the renowned designer Azzedine Alaïa and Carla Sozzani, the creator of 10 Corso Como. Since its establishment, it has established consistent working relationships with over 30 well-known buyers Mainland China. It has worked with Mercedes-Benz and JD.com at London Fashion week. The knitting is inspired by modern architectural structures. Its design is complex and diverse. It combines traditional knitting methods with innovative, futuristic materials. It also has pieces inspired by crafts that incorporate silicone materials.