语言

2020SS B3馆║CHRIS BY CHRISTOPHER BU,多元化的时髦

2020SS

2019-09-25

ByONTIMESHOW

Ontimeshow 完成了五年的成长,迎来第十一季,新一季 Ontimeshow 将在场馆的属性分布和功能性上做再度升级,在品牌上进一步提升。作为邀请制场馆的B3馆,展位面积在40平米以上,每个受邀品牌都能自由设计展位空间,并享有相对私密的订货环境。我们精选了一系列将创意输出与商业运营平衡得较为成熟的设计师品牌。接下来,我们将对每个品牌逐一深入介绍。









CHRIS BY CHRISTOPHER BU
成立时间:2012年 / 北京
价格区间:1000 ~ 6000RMB
销售渠道线上:品牌天猫旗舰店 / 卜柯文ChristopherBu淘宝星店
销售渠道线下:北京老佛爷百货 / 天津海信广场 / 上海iapm环贸中心 / 温州CECIDICO等15+
展位号:B3-10





CHRIS BY CHRISTOPHER BU
2019A/W


卜柯文主线品牌为 CHRISTOPHER BU,主要针对定制领域,利用制衣、刺绣等传统手工工艺打造独一无二的时装艺术品,值得一提的是,卜柯文作为一名中国设计师,更是在其高级定制的作品中不断将他对中国传统文化的理解融入设计中,特别是其“紫禁城”高级定制系列,从仙鹤、梅花、归燕、兰花、窗机等不同中式文化样貌中绽放优雅光芒。除了手工艺方面传承传统,他更在中国传统美学中寻到最温婉却又最当代的表现形式。精湛的工艺与优雅的衣相结合,令每一件作品都能长久珍藏。






CHRIS BY CHRISTOPHER BU


成衣品牌 CHRIS BY CHRISTOPHER BU 由卜柯文在2013年成立了年轻时髦的成衣品牌。最初他将彩妆技术中对颜色与肤色的巧妙关系运用融入服装设计中,试图通过服装颜色的调整让穿着 CHRIS BY CHRISTOPHER BU 的女性肤色更明亮。随着对设计、美学的理解不断深入,设计师卜柯文更将系列的风格从仙美的姿态逐渐转型,寻觅到更多时装化摩登化的细节和手法不断出现,带领品牌走向了更多元化时髦的方向。

CHRIS BY CHRISTOPHER BU is a ready-to-wear brand founded by Bukowen in 2013 as a young and fashionable ready-to-wear brand. From the beginning, he skilfully applied technology from cosmetics to fashion design, matching the colors of his garments to skin color in an attempt to make the complexions of the women wearing his clothes look brighter. With a deepening understanding of design and aesthetics, the designer Bukowen has gradually transformed the style of his pieces from a classic look to a more modern and fashionable one that includes more diverse details and techniques.


2020SS B1馆║THE OWNER,回归经典

2020SS

2019-09-25

ByONTIMESHOW

Ontimeshow 2020SS 将在场馆的属性分布和功能性上做再度升级,作为邀请制场馆的B1馆,展位面积在40平米以上,每一个受邀品牌都能自由设计展位空间,并享有相对私密的订货环境。我们精选了一系列将创意输出与商业运营平衡得较为成熟的设计师品牌。接下来,我们将对每个品牌逐一深入介绍。


ROOMROOM 代理品牌 THE OWNER,本季将携最新 2020SS 系列参加订货。ROOMROOM Showroom 代理时装品牌的同时,致力于传播发展时尚品牌的商业价值。尊重设计创意,帮助设计师专注于设计开发,协助品牌长远稳定地发展。ROOMROOM 正式开启全新平台分享,创造更贴近设计师品牌的对话和内容。在这里,你将得到对品牌深入的了解及互动,实现无限界的沟通。







THE OWNER

成立时间:2014年 / 宁波

价格区间:1080 ~ 2380RMB

销售渠道线上:官方淘宝 / Newlady Online Boutique  / chenshop  / goldstone

销售渠道线下:北京Skp / 溥仪眼镜 / 上海上野眼镜 / 798「东西」北京 / Remake Gracias厦门 / L’Angechic Boutique重庆 / Arrist 三亚 / Nisiss free广州 / Ottica Azzurro意大利等国内外60+(包含:加拿大,意大利,悉尼,中东地区。)

展位号:B1-01







THE OWNER

2020S/S





“MODERN CLASSIC IS BACK 
我们总会在流行的浪潮中
迷失自我,但经典魅力依旧。”


—— THE OWNER




THE OWNER在2020SS系列中回归经典,将基础百搭的款式带入大众视野,旨在融入大众生活的每一时刻。干净简单的款式却又不乏THE OWNER独有的细节设计,真正做到了时尚来源于生活,适合于每一个人。本季新设了一系列光学款,光学款设计经典但却加入了转轴桩头式镜腿接口的独家点缀,区别于其他普通款式,满满的细节感更高级却又更低调。所有的光学款材质使用了最好的全钛材质,镜腿也为β钛。好的材质带来了更好的质感,镜架不易变形且耐受腐蚀,不会生锈更适用于每个肤质的人群。本季的板材款框型百搭并在镜框两端嵌入了全新的TO符号,材质轻便不掉鼻,超舒适的佩戴体验,更百搭时尚的配合所有服饰妆容,是人们出行的必备单品之一。




“光学主推

“墨镜主推



THE OWNER


Marcel Duchamp once said:“My Art Is That Of Living.” 秉承这一理念,THE OWNER不局限于传统的样式,把简约流畅的线条和充满活力的色彩进行大胆的结合。在时尚界,别出一格地运用跨界融合的创新思维,对建筑独特的爱好,对高级有趣风格的坚持,只为给平凡生活中的你增添一丝设计的趣味!

Marcel Duchamp once said: "My Art Is That of Living." Adhering to this idea, THE OWNER’s designs are not limited to the traditional styles of eyewear, but boldly combine simple and smooth lines with vibrant colors. His use of cross-disciplinary innovation, interest in architecture, and maintenance of high-end design is unique in the fashion world, and he seeks to bring a bit of interest in design to everyday life!



◦◦◦◦◦◦




买手预约通道现已开启!



申请流程 ↴





展位导示图(点击放大)↴








2020SS B1馆║ZHANG YUHAO,驰骋于声光色之上

2020SS

2019-09-24

ByONTIMESHOW

Ontimeshow 2020SS 将在场馆的属性分布和功能性上再度升级,作为邀请制场馆的B1馆,展位面积在40平米以上,每个受邀品牌都能自由设计展位空间,并享有相对私密的订货环境。我们精选了一系列将创意输出与商业运营平衡得较为成熟的设计师品牌。并将对每个品牌逐一深入介绍。


ROOMROOM 代理品牌——ZHANG YUHAO,本季将携最新2020SS系列参加订货。ROOMROOM Showroom 代理时装品牌的同时,致力于传播发展时尚品牌的商业价值。尊重设计创意,帮助设计师专注于设计开发,协助品牌长远稳定地发展。ROOMROOM 正式开启全新平台分享,创造更贴近设计师品牌的对话和内容。在这里,你将得到对品牌深入的了解及互动,实现无限界的沟通。








ZHANG YUHAO
成立时间:2014年 / 上海
价格区间:1000 ~ 8000RMB
销售渠道线上:IINC / JUNSHAN的淘宝店
销售渠道线下:Nn上海 / JUNESHAN温州 / 子禾德清 / IINC杭州 / SOLSOL金华 / SND贵阳 / ONE南京、亳州 / the Q’s余杭 / YU金华
展位号:B1-01





ZHANG YUHAO

2020S/S





听到光,看到声音,

2020春夏系列是关于通感之美。

—— ZHANG YUHAO




窦唯的专辑《山水清音图》与清代画家石涛的《山水清音图》意境相通,“借笔墨以写 天地万物而陶泳乎我也”,驰骋于声光色之上。听到光,看到声,一切都得以放松下来,是我们想要呈现的生活状态,也使得服装能够为人本身而使用,而不是 喧宾夺主。



2020 春夏依然秉持了品牌对于空间感的探索与追求,并不是只侧重于片面的“放”,更是合理布局了“收”,用腰带束起宽松飘逸的连衣裙,突出了腰线的勾勒,以及松紧腰以及结构线分割,让女性的身体之美也能够得到张弛有度的展现。


更值得一提的是透明材质的叠穿,不论是乱网蕾丝亦或者是缎条雪纺, 让衣服更像是笼罩在身体之上。 除此之外,拼色的出现更是中和了纯色的单调,奶油色与纯黑色的碰撞,以及天蓝色与炼白色的结合,如同是调色盘里的弦外之音。







ZHANG YUHAO


ZHANG YUHAO 从设计伊始便以开放和包容的心态看待世界,用严谨的结构,简洁流畅的剪裁,工艺精良考究的材料来呈现当代且富有韵味的极简主义美学。历史,电影、哲学等都是品牌的灵感来源,选择质料上乘的面料,别出心裁的细节处理为每一季的系列创作不断推陈出新。同时品牌也重视系列作品的沿袭与传承,蚕丝产品作为品牌经典在每一季度中均有呈现,以不同形式的呈现贯穿始终。

ZHANG YUHAO looks at the world with an open and inclusive mind from the very beginning of its design process. It presents contemporary and charming minimalist aesthetics with rigorous structure, concise and smooth tailoring, and exquisite materials. History, movies, and philosophy are some of the major sources of inspiration sources for the brand. The brand selects the best materials, handles the details with ingenuity, and constantly brings forth new ideas for each season's collection. At the same time, the brand also attaches importance to continuity throughout its collections. Silk products, a brand classic, are presented every season in varying forms.




设计师|张羽昊


毕业于英国中央圣马丁艺术与设计学院,曾参与Alexander McQueen的面料产品开发设计,辅助设计工艺,同年被VOGUE ITALY选为VOGUE TALENTS。


A graduate of Central St. Martin's College of Art and Design in the United Kingdom, and worked in fabric development and design as well as a design assistant for Alexander McQueen, and was selected as one of Vogue Italy’s VOGUE TALENTS that same year.





请给我一件ASICS志愿者制服 @Ontimeshow

2020SS

2019-09-24

ByONTIMESHOW

2020SS,Ontimeshow 一直以来的合作伙伴 ASICS,除了将继续赞助现场志愿者的鞋履之外,更是与 Ontimeshow 合作设计了志愿者服装,用时尚的设计,集创意与品质于一身,带来了创造力十足的美好作品。


时尚博主阿布演绎2020SS志愿者工作衣


从左至右_球鞋编辑杨俊 & 时尚博主阿布
共同演绎2020SS志愿者工作衣



— 关于ASICS —

由运动所激发,街头文化所定义——传统与创变是 ASICS 品牌内核,大胆的联名合作和深受街头潮流文化影响的设计让 ASICS 不只有经典鞋款,更通过不断创变来致敬传统,不断突破,重塑经典。作为一个全球运动潮流品牌, ASICS 将为中国消费者带来融合科技与潮流的现代设计,为全球消费者的生活方式带来更多启发。


上世纪80年代,ASICS 亚瑟士曾推出过众多造型简约、质感出众,并在当时具备出色实战性能的篮球鞋。8月,ASICS 从球场转战街头,推出 FABRE JAPAN L 低帮版本——ASICS JAPAN S。无论年代更迭,无论实战或时尚,高手热血不变,期待再度过招。



尤为值得一提的是,本季 ASICS 除了赞助现场志愿者服装和鞋履外,还将赞助 ROOMROOM 代理的品牌 —— HAIZHEN WANG 的服装展示,当时尚运动品牌与极具先锋派⻛格的独立设计品牌相遇,会擦出怎样的火花,拭目以待!


ROOMROOM║买手预约通道即刻开启!

2020SS

2019-09-22

ByONTIMESHOW




ROOMROOM Showroom 是一个具有全球国际化视野和中国本地管理经验的体验式品牌运营机构,代理时装品牌的同时,致力于传播发展时尚品牌的商业价值。尊重设计创意,帮助设计师专注于设计开发,协助品牌长远稳定地发展。ROOMROOM 正式开启全新平台分享,创造更贴近设计师品牌的对话和内容。在这里,你将得到对品牌深入的了解及互动,实现无限界的沟通。








ETHOR 是由设计师 JUN XIANG 和 VERA CHOW 共同成立的轻奢女装品牌。在不断更迭的弄潮中,ETHOR 对于创作的目的更侧重于对女性的着装体验与其思维连续性的关注。不再受限于时间、空间的设定本身,将具有时代特征的美学解构重组,与产品的使用需求和场景变化建立起联系,寻找更加多元共存的方式。在设计上专注于优雅的线条,通过干净纯粹的剪裁发挥材质和工艺的作用。专注于每个单品的易穿与持久性。并非重复而顽固的,而是充满了优雅与摩登,叛逆与自由的碰撞。消化主流标签式的形式主义,反应当下女性多面灵动,自由勇敢的精神⻛貌。

ETHOR is a light luxury womenswear brand established by designers JUN XIANG and VERA CHOW. During times of constant change, ETHOR aims to focus most on women’s experience of dressing, and links this with ideas that have continuity. The brand focuses on creating elegant lines with clean cuts to show the quality of the fabrics and craftsmanship. Instead of aiming to give consumers instant gratification, ETHOR prefers to focus on the wearability and durability of each item. It is unique but not ostentatious, and reflects the multi-faceted, free, and brave spirits of modern women.




极具先锋派⻛格的 HAIZHEN WANG 被认为是缔造了现代主义的优雅。它集合了前沿设计理念、创新思想,独特面料、质感,传统工艺技术,精益求精的细节,以及对于穿着合身度、适用度的兼顾,将古典美感融入于现代设计中,可谓先锋创意艺术和实用主义的完美结合。在浪漫优雅的廓形中融入冷峻硬朗的视觉造型, 应用出色的立体剪裁和精湛的工艺技术将刚柔并济,巧妙达到完美平衡。这两种元素的结合和对比,充分表现了设计师每一次的灵感火花,成为品牌最大的⻛格亮点,而对于创新设计和完美品质的不断追求,是 HAIZHEN WANG 永恒不变的态度和坚持,亦是品牌最大的核心价值。


The pioneer HAIZHEN WANG is known for creating elegance in Modernism. He combines cutting-edge design concepts, innovative ideas, unique fabrics and textures, traditional craftsmanship, and attention to detail, all while ensuring his clothes remain wearable. He integrates classical aesthetics into modern design to make a perfect combination of avant-garde creativity and pragmatism. He skilfully achieves a balance between the elegant outlines and the cold, hard aesthetics by applying three-dimensional cutting and exquisite technology that at once manages to be both rigid and soft. The constant pursuit of innovation in design and perfection in quality is, and will forever be, the core value of the brand.





JUNLI 是设计师 Jun Li 在2014年创立于伦敦的同名设计师品牌,以静谧的观察者为⻆度传达其沉稳而锐利的设计语 言。设计灵感均来源于对艺术,生活以及对哲学的深度思考,从独到的观点映射出完整的设计概念。设计师坚 持“以衣为本”的匠心精神,将优质的面料和精巧的剪裁相结合。在特定时间段或者标签的定义之外,赋予衣着新 的认知。


JUNLI founded his eponymous brand in London in 2014. He takes the position of a silent observer, and through his brand expresses his calm and sharp design language. His design inspiration comes from deep reflections on art, life and philosophy, which map out to become a holistic design concept stemming from a unique point of view. He adheres to a "clothes first" spirit that values ingenuity, high-quality fabrics, and exquisite tailoring. He creates a new understanding of clothing that is not defined by a particular time or label.




SANKUANZ 成立于2013年,关注并解构当代青年⽂化,借由时装创作提出对于未来社会的假想。⾼科技的近期未来,是其独特世界观图景的持续来源。SANKUANZ 的时装作品具有深度融合的特征,不同类型的服装被重组后以制服的形态展示出来,展现出强硬内核的集体主义风貌。材料创新与作品中的符号系统也是其另⼀显著特征。


The menswear brand SANKUANZ was founded in 2013 by the designer Shangguan Zhe. SANKUANZ pays attention to and deconstructs the cultural outlook of contemporary Chinese youth, and presents his vision of future Chinese society through high fashion. His unique worldview is most influenced by an image of a high-tech near-future where society and technological innovation interact and evolve. SANKUANZ's work is deeply integrated, and this is illustrated in his ability to re-arrange varying types of clothing as one group such that they appear like uniforms. Innovation with materials and the use of symbols on his clothing are another trademark.





THE OWNER成立于2014年,Marcel Duchamp once said:“My Art Is That Of Living.” 秉承这一理念, THE OWNER 不局限于传统的样式,把简约流畅的线条和充满活力的色彩进行大胆的结合。在时尚界, 别出一格地运用跨界融合的创新思维,对建筑独特的爱好,对高级有趣⻛格的坚持,只为给平凡生活中 的你增添一丝设计的趣味!


Marcel Duchamp once said: "My Art is that of Living." The OWNER was founded in 2014, and adheres to this concept. The OWNER is not limited to traditional styles, and its simple, smooth lines, and vibrant colors make for a bold combination. Using unique cross-disciplinary design thinking stemming from the designer’s interest in architecture and pursuit of high quality, The OWNER will add a touch of design to your life!





ZHANG YUHAO 从设计伊始便以开放和包容的心态看待世界,用严谨的结构,简洁流畅的剪裁,工艺精良考究的材料来呈现当代且富有韵味的极简主义美学。历史,文学作品,电影,哲学,生活态度都是品牌丰沛的灵感来源,结合传统手工艺与现代工业,选择上乘面料,别出心裁的细节处理为每一季的系列创作不断推陈出新。与此同时,品牌也重视系列作品的沿袭与传承,蚕丝产品作为品牌经典在每一季度中均有呈现,以不同形式的呈现贯穿始终。


From the very beginning of the design process, ZHANG YUHAO looks at the world with an open and inclusive mind. The brand presents contemporary and charming minimalist aesthetics with rigorous structure, smooth tailoring, and exquisite materials. The brand incorporates new ideas into each collection, but also attaches great importance to continuity: silk pieces are a trademark of the brand, and are included in every collection. ZHANG YUHAO is devoted to creating an image of a person who seems mysterious to outsiders, but is filled with inspiration, boldness and freedom, and whose clothes have evolved into an extension of their being.



✻ 品牌排名顺序按字母A-Z















2020SS A馆║男装、男女装、生活方式甄选品牌预览

2020SS

2019-09-22

ByONTIMESHOW

继品牌云集的女装精选指南之后,我们送上本季A馆集合的男装、男女装和生活方式类设计师品牌推荐。男装部分,跟随近几年男性时尚消费力崛起,专注男装的设计师品牌从数量到丰富度都提供更多选择;男女装品牌部分,则在品牌精神及设计开发上进一步提升带来平衡消费群体的品类宽度;而作为亮点之一的精选生活方式品牌, 为任一空间的质感提升打造细节态度。






— 男装 —



LOIN.T
LOIN.T 致力于制造适合年轻男孩穿着的兼具趣味和品质的风格成衣。品牌热衷于探索服装带给穿着者的快乐和自信感,在每一件设计中融入幽默感,让每个穿着者,在穿上衣服的过程中首先感受到衣服的品质,然后仔细发现,便能从服装的设计点中感受到来自设计师的幽默感,进而提升生活中的趣味。


LOIN.T specializes in boy’s ready-to-wear fashion. Passionate about bringing happiness and confidence to the wearer, the brand delves into the exploration of incorporating a sense of humor into its designs. Let each wearer first feel the quality of the clothes in the process of putting on that piece of clothing, and then slowly discover the sense of humor from the designer within the design, which makes life that bit more interesting.



● 成立时间 ➝ 2017年 / 苏州
● 价格区间 ➝ 1000 ~ 5000RMB
● 销售渠道线上 ➝ 品牌淘宝店等2+
● 销售渠道线下 
成都the republique / 苏州 如是
● 展位号 ➝ F16




OWWW


OWWW 是 Once We Were Warriors 的简写。品牌以跌倒再重新站起来的战士为灵感,带来粗矿纹理和坦率细节的街头男装。生活同样是我们的战场,Once We Were Warriors 每一个系列都保留中立的颜色,加上功能或抢眼的细节来诠释在生活中保留本真却生活在自己的规则里的战士,不让步。

Once We Were Warriors is here for those with the spirit of a fighter. Rectitude, Courage, Compassion, Respect, Honesty, Honor and Loyalty. We bring street inspired menswear with rough textures and outspoken details for those who choose to stand up after getting knocked down. Once We Were Warriors is all about everlasting pieces inspired by a man with an eternal fire and a warrior soul. Every collection is designed to conquer the battle of everyday life while looking the part. We remain true to our pure masculine nature with neutral colors and mixtures of raw fabrics, made into functional and eye-catching comfortable items that feel like a second skin.

● 成立时间 ➝ 2014年 / 荷兰阿姆斯特丹
● 价格区间 ➝ 399 ~ 3499RMB
● 展位号 ➝ F09



JUN BY YOU
JUN BY YOU 的设计核⼼是都市军装⻛,以硬朗、刚毅的设计元素融合到产品设计当中,而品牌的理念核⼼是想传达⼀种⽣活与时尚的态度,以都市军装⻛格展现出品牌的灵魂特点—硬汉! 传达出灵魂硬汉百折不挠/坚强不屈的性格特点及⽣性爱冒险,爱自由的⽣活态度。


The design of the JUN BY YOU brand can be described as an urban military uniform. It integrates a tough resolute design element into its products, and the brand’s concept is to convey an attitude of living and fashion. The urban uniform shows the brand's soul; that of a tough guy! It also seeks to depict the unyielding character of the hard soul and the active attitude of loving adventure and freedom.



● 成立时间 ➝ 2016年 / 北京
● 价格区间 ➝ 980 ~ 8800RMB
● 销售渠道线上 ➝ 品牌天猫店铺等3+
● 销售渠道线下 
北京、成都、上海连卡佛 / 北京、宁波、杭州magmode
● 展位号 ➝ F01



LANGJIN浪金
创立于2016年的文化时装品牌浪金,以独有的奢华面料与精致工艺,融合东方古典与现代设计,传递时髦文化感的着装意趣。


Established in 2016, this cultural and fashion brand uses unique luxury fabrics and exquisite craftsmanship to blend East Asian classics with modern designs. Our brand aims to convey the essence of fashionable culture.



● 成立时间 ➝ 2016年 / 杭州
● 价格区间 ➝ 500 ~ 3000RMB
● 销售渠道线上 
品牌官方淘宝店 / 寺库 / 垂衣 / 锦衣盒
● 销售渠道线下 ➝ 北京风格算法
● 展位号 ➝ F12



DEMO


DEMO 由中国香港时装设计师 Derek Chan 创立。品牌风格打破性别界限,混合男女装的元素,以诗意与哲学创造独有品味。细部的设计,例如手工装饰,刺绣和粗花呢物料,展示男性温柔的一面,塑造新世纪的男孩形象。


DEMO is a fashion label that redefines masculinity and femininity, dismantles gender boundaries, and brings together philosophy and poetry in designs created to defy expectations. Its signature style of soft masculinity is brought to life with handmade embellishments and embroidery, and rich textiles such as tweed.



● 成立时间 ➝ 2013年 / 中国香港
● 价格区间 ➝ 990 ~ 7900RMB
● 销售渠道线下 
中国香港Harvey Nichols / 澳门New Yohan / 广州一尚门 / 北京、成都名堂等6+
● 展位号 ➝ F13



V INDUSTRIES
V INDUSTRIES 是原创潮流品牌,中国香港作为全世界建筑物最密集的城市,钢筋混泥土等工业产物充斥于城市的各个角落,V INDUSTRIES 的品牌灵感来源正是工业。设计师JIM糅合工业、街头等元素,Vmade 作为 V INDUSTRIES 旗下最先发售的系列,一经上市便风靡潮流界。


V INDUSTRIES is a original fashion brand. As one of the most densely built cities in the world, industrial products such as reinforced concrete flood every corner of the city. The inspiration behind the V INDUSTRIES brand is industry, and JIM, the designer, combines industrial, street and other elements. Vmade was the first collection in the V INDUSTRIES brand, and immediately became very popular in fashion circles.



● 成立时间 ➝ 2016年 / 中国香港
● 价格区间 ➝ 480 ~ 1980RMB
● 销售渠道线上 
洋气周淘宝店 / 海龟与红翼淘宝店 / 潮流控淘宝店等30+
● 销售渠道线下 
英国Ejder / 日本Stylise / 印尼Level up / 中国香港 巴黎春天 / 广州、苏州一尚门 / 武汉、沈阳YOUNG FOR 24等20+
● 展位号 ➝ F15




MEGA SUEN


MEGA SUEN 是由设计师孙硕创立的男装品牌。MEGA SUEN 以流动,多元的视角重新审视男性形象与男装传统。在尊重传统裁剪技巧,工艺细节与良好品质感的基础上,尝试将更多样的身份与文化认同融入品牌形象与产品设计中,从而探索男性气质更为“自然”的呈现方式,并在这个过程中为更多样的男性身份表达提供可能性。


MEGA SUEN is a menswear brand created by designer Sun Shuo in Beijing in 2016. MEGA SUEN re-examines the male image and the tradition of menswear with a fluid, diverse perspective. Through respecting traditional cutting techniques, craftsmanship and good quality, more identity and culture are integrated into the brand image and product design so as to explore a more “natural” way to manifest gender. The process provides more possibilities for demonstrating male identity.



● 成立时间 ➝ 2016年 / 北京
● 价格区间 ➝ 1000 ~ 5000RMB
● 销售渠道线上 ➝ 淘宝线上商店
● 展位号 ➝ F17



TRICKCOO
TRICKCOO 是专注于时尚都市旅行的服饰品牌。品牌追求自然与科技、功能与时尚的多元视角,成功连接了机能与场景化穿着需求。极具功能性的品质面料和结构主义的裁剪,加之时髦而富有趣味的设计,尤其是现代科技感的细节处理,倡导穿衣方式的创新,为追求独特审美的新生代创造探索世界的完美装备。


TRICKCOO focuses on stylish urban travel wear. The design explores multiple angles: the combination of nature and technology, functionality and style, creating a new way of styling, offering the perfect gear for the new generation with a unique aesthetic view for exploring the world.  



● 成立时间 ➝ 2016年 / 上海
● 价格区间 ➝ 268 ~ 6800RMB
● 销售渠道线上 
天猫TRICKCOO旗舰店等10+
● 销售渠道线下  
上海浦东白玉兰广场直营店 上海连卡佛等20+
● 展位号 ➝ F24



M3.6
M3.6 品牌创立灵感来自米兰,始于上海。励志于打造 made in china 的中国自主品牌。M3.6 在服装工艺不断创新的同时,潜心注重每一个细节,每一个针脚。品牌旨在揉合实穿主义与时尚美学,化繁为简,以独特的角度对男装进行一种新的诠释。


The spirit of M3.6 originated in Milan and the brand was founded in Shanghai, dedicated to building a brand that is Made in China. While innovating in garment technology, M3.6 pays attention to every detail and stitch. The brand intends to combine pragmatism with fashionable aesthetics, turn complexity into simplicity, and give a completely new interpretation to men’s fashion from its unique perspective.



● 成立时间 ➝ 2018年 / 上海
● 价格区间 ➝ 580 ~ 1340RMB
● 展位号 ➝ F10





— 男女装 —




NOSENSE
NOSENSE 是一个充满色彩活力的年轻设计师品牌,设计师希望通过他玩味设计来表达当下年轻人对生活和时尚的态度。简单的Silhouette与舒适的物料、搭配上趣味的细节设计,让 NOSENSE 的系列实穿且不失时髦感。

NOSENSE is a designer brand that perfectly balances the eccentric and the essential. The designer hopes to express his attitude towards life and fashion through his playful designs. Simple silhouettes and comfortable fabrics with details make NOSENSE's collection wearable without losing the style of high fashion. 


● 成立时间 ➝ 2017年 / 上海
● 价格区间 ➝ 700 ~ 6000RMB
● 销售渠道线上 
NOSENSE官方网站 prjct428.com
● 销售渠道线下  
杭州远洋乐堤港直营店 福州 SA+等3+
● 展位号 ➝ F02



SANYO
创业者吉原信之于1943年成立三阳商会、1946年生产出第一件风衣。受日本著名哲学家柳宗悦名艺运动的影响、以“用之美”作为企业理念。销售的同时要做好售后服务,好的商品是指被很多人使用并且能让人感动开心的东西,以上述两点为基础,三阳商会从一个专业生产风衣的品牌发展成一个综合的服装企业。作为一个拥有70年历史具有日本代表性的风衣品牌,SANYO 以传统与革新成为日本代表的良品。

Ji Yuanxin, an entrepreneur, founded Sanyang Chamber of Commerce in 1943 and produced the first windbreaker in 1946. Influenced by the famous Japanese philosopher Sooetsu Yanagi's famous art movement, "the beauty of use" is taken as the brand’s concept. "Do a good job of after-sales service while selling." "Good things are used by many people and can make people happy." Based on the above two points, Sanyang Chamber of Commerce has developed from a professional windbreaker brand into a comprehensive garment enterprise. As a typical Japanese windbreaker brand with 70 years of history, "SANYO" is characterized by "tradition and innovation", "Japanese representation" and "fine products".


● 成立时间 ➝ 1943年 / 日本东京
● 价格区间 ➝ 2000 ~ 4000RMB
● 销售渠道线下 ➝ 品牌日本直营店 
● 展位号 ➝ F03



SENSE FILE
SENSE FILE 以一个观察者的身份来记录生活。放大对日常生活的各种感受,嗅觉、听觉、视觉、触觉。塑造一个充满艺术感和想象力的无性别服装品牌。以独特的视角、玩味的设计方式,复古学院的精神内核,来表达过去、当下、未来的日常年轻人的生活态度。敢于想象、乐于创造、自信独立、执着记录,新时代少年感复古。感光档案,就是95后对于新时代生活轨迹的回忆录。

SENSE FILE records life as an observer. Enlarge all the sensory perceptions in daily life, such as smell, hearing, sight and touch. Using the senses, create a gender-free clothing brand full of artistic sense and imagination. With a unique perspective, playful design methods, and the spirit of the retro-classical school, the brand at its core expresses the daily attitude of young people in the past, present and future. Dare to imagine, be willing to create, have self-confidence, be independent, persistently record, and don’t be too reliant on the past. 


● 成立时间 ➝ 2018年 / 杭州
● 价格区间 ➝ 480 ~ 4290RMB
● 销售渠道线上 
感官档案SENSEFILE淘宝店铺
● 销售渠道线下  
苏州九集仓 舟山TBC 杭州HAUSIE等15+
● 展位号 ➝ F04-06



WEAVISM織本主義
旅行应与生活并行,但现实生活中人们却被过多的限制束缚;WEAVISM 織本主義致力简化旅途中的装备,以「需求」为设计的初衷。藉由探索世界激发出灵感,并注入每件单品中;让旅行成为一种态度,而品牌透过细节传递。企图模糊城市与户外定义,建构一个为旅人而生的衣柜。

Exploration should be in sync with our daily living. Going on a trip should be a liberation to the soul, but nowadays, travelers spend too much time planning and packing. We want to recreate the essentials so that they can alleviate this process, aiming to build a capsule wardrobe to cover your 24/7 travel needs. Our passion lies in embedding distinctive attributes into our designs while connecting our products to their urban roots. We only want to create what’s necessary, because the world doesn’t need more, it needs less.


● 成立时间 ➝ 2014年 / 中国台湾
● 价格区间 ➝ 100 ~ 800RMB
● 销售渠道线上 
品牌官网 / pinkoi.com / zalora.com.tw等6+
● 销售渠道线下  
中国台北直营店 / 西門诚品直营店 / 中国台北AXES诚品生活松菸店 / 日本ADDICTION FUKUOKA等10+
● 展位号 ➝ F07



MEGATRENDS
MEGATRENDS 译作大趋势,创作理念脱胎于普罗泰戈拉的理论:“人是定义万物的尺度”。人们对喜欢东西的追随即成为趋势,每一个人都有可能成为趋势的创造者。MEGATRENDS的设计灵感会来自于自己和朋友们的衣柜,无数个有个性的灵魂会逐渐构建品牌的完整。

MEGATRENDS was founded at the beginning of 2017 because two friends wanted to create something together, the two friends being founder and designer, Huang Jie Ping as well as the chief operating officer, Zhang Xin Cheng. The inspiration behind MEGATRENDS came from one of Protagoras’ famous quotes, ‘Man is the measure of all things.’ Major trends these days are decided by us, the people, which also makes everybody is a creator of more and more emerging trends. 


● 成立时间 ➝ 2017年 / 上海
● 价格区间 ➝ 500 ~ 3000RMB
● 销售渠道线上 ➝ 品牌淘宝店 / 寺库
● 销售渠道线下  
南京joymarket / 沈阳、武汉、哈尔滨、长春YF24 / 广州project crossover等20+
● 展位号 ➝ F19-20



SVEA

身为瑞典时尚家族 Wallmanssons 运营的品牌,SVEA 由设计师Kiki (同时也是家族领导者)创立。由于其他联合创始人因故放弃股份,自2000年起Wallmanssons 家族成为公司的唯一所有者。SVEA 从一开始就是一门家族生意,所有家庭成员以不同方式参与其中。如今这家公司已经由家族中的年轻一代接手运营。


A Swedish clothing brand run by a fashion family, the Wallmanssons, was founded in 1998 by the designer Kiki, who was also the head of the family. Since 2000 the family has been the sole owner of the company, as the other founders were forced to sell their shares. SVEA has, since the beginning, been a family-based business in which all members have been involved in different ways. The operation of the company has now been passed on to the younger generation of the family.


● 成立时间 ➝ 1998年 / 瑞典
● 价格区间 ➝ 65 ~ 500USD
● 销售渠道线上 
Nelly.com / Boozt.com junkyard.com ellos.com
● 销售渠道线下  
No.21 Båstad N/ Wakkau Caliroots等6+
● 展位号 ➝ F08



BLACX
随着主线 YOHANIX 在中国市场的深入,我们的年轻副线 BLACX 将全面进入中国的每一个角落。BLACX 每一个系列的灵感源于社会、生活。敢于质疑,敢于立言,表达出最真实的想法。

YOHANIX believes fashion is from the street; something you love to put on and feel good about it throughout the day. As the second collection of YOHANIX, BLACX comes out with its unique ideas and slogan, blended with YOHANIX’s signature details.


● 成立时间 ➝ 2017年 / 韩国首尔
● 价格区间 ➝ 200 ~ 1600RMB
● 销售渠道线上 ➝ wconcept.cn
● 销售渠道线下  
成都SOWHAT / 天津HALU / 广州一尚门 / 重庆DWSTUDIO / 中国台湾DWSTUDIO等45+
● 展位号 ➝ F18




— 生活方式 —



COSMIC SPECULATION

艺术香氛品牌 COSMIC SPECULATION,以浩瀚无边的神秘宇宙为概念,打造全新理念香氛产品。品牌以著名印象建筑大师 Charles Jencks 1990年建造的私家花园为灵感,将概念化的宇宙具象化成一系列各具特色的香氛产品。它将对艺术、建筑和自然的思考融入到调香之中,蕴含着浩瀚的世界观,让人踏上自我探索与发现之旅,崇尚发现精神自由,以及和谐自然的生活态度。


The artistic fragrance brand Cosmic Speculation is inspired by the vastness of the universe and the private garden of architectural icon Charles Jencks, and was established in 1990. Our brand has always aimed to transform the abstractness of the cosmos into a series of distinctive fragrance products for the body and home. The brand takes a holistic approach of considering art, architecture, and nature when developing its scents and advocates people’s self-exploration, spiritual freedom, and an attitude that is harmonious with the natural world.


● 成立时间 ➝ 2017年 / 上海
● 价格区间 ➝ 128 ~ 520RMB
● 销售渠道线上 
品牌天猫店铺 / 品牌官方网站
● 销售渠道线下  
上海HOW美术馆 / 上海look等10+
● 展位号 ➝ B15



BATHE TO BASICS
BATHE TO BASICS 的愿景是带来一个回归基本的空间,工作室位于中国香港偏离市区的新界郊野,品牌选择用双手以传统方法来制作每件产品,花时却用心。简单就是最好,大自然其实已经准备了最好的原料,BATHE TO BASICS 加以利用,以小批量製作出产自中国香港的纯天然有机产品,没有多馀的包装及装饰,相反把专注力放在制作过程与品质,务求把来自天然的材料发挥它最好的功效。

BATHE TO BASICS is a premium handmade and organic skincare, bath and body brand based in Hong Kong, China. We are committed to formulating and creating products that benefit your skin in countless ways – from healing to rejuvenating, moisturizing, refreshing, and clearing. 


● 成立时间 ➝ 2011年 / 中国香港
● 价格区间 ➝ 100 ~ 500EUR
● 销售渠道线上 ➝ 品牌官方网站
● 销售渠道线下  
中国香港中环直营店 / 中国香港Organic We / 中国香港K11 - ro / 等6+
● 展位号 ➝ E25



DANHERA
DANHERA Italy 启发自经典神话故事中的两大迷人要素:美丽与权利,而象征此形象的角色,正是希腊女神赫拉(Hera)。结合了创办人的名字:丹妮拉(Daniela),以及其专业而美丽的都会女性形象,与超过三十年的香氛领域经验,DANHERA Italy 居家香氛品牌,就此诞生。

DANHERA Italy is inspired by two fascinating elements of Classical Mythology: beauty and rights, and the character that symbolizes this is the Greek goddess Hera. Combining this with the founder's name (Daniela), the image of professional and beautiful urban women, and over 30 years of experience in the field of fragrance, the home fragrance brand DANHERA Italy was born.


● 成立时间 ➝ 2014年 / 意大利
● 价格区间 ➝ 500 ~ 4000RMB
● 销售渠道线下  
锦州 世都 / 辽阳 红夫人等10+
● 展位号 ➝ E38


✻ 所有品牌排名顺序不分先后



◦◦◦◦◦◦




● 展会时间 

10.10 ~ 10.13 / 10am ~ 9pm 

● 10.10 MEDIA & VIP DAY




● 地点 

上海市徐汇区龙腾大道2555号

2555 Longteng Avenue, Xuhui District, Shanghai




报名通道现已开启!

(往季已注册用户可直接登陆)

申请流程 ↴





展位导示图↴










2020SS A馆║充满设计感的配饰品牌(上)

2020SS

2019-09-21

ByONTIMESHOW

✻ 所有品牌排名顺序不分先后

◦◦◦◦◦◦




● 展会时间 ↴

10.10 ~ 10.13 / 10am ~ 9pm 


10.10 MEDIA & VIP DAY



● 地点 ↴

上海市徐汇区龙腾大道2555号

2555 Longteng Avenue, Xuhui District, Shanghai



报名通道现已开启!

(往季已注册用户可直接登陆)




申请流程 ↴


展位导示图(点击放大)↴


2020SS A馆║充满设计感的配饰品牌(下)

2020SS

2019-09-20

ByONTIMESHOW

继续奉上 Ontimeshow 2020SS 充满设计感的配饰品牌。才华横溢的配饰设计师们,充分运用设计的巧妙和灵活性,打破世人对于配饰的既定印象,让生活中那些美好的细节在他们的作品中温柔绽放。






OOPS JEWELRY


OOPS JEWELRY 既是时髦有趣的珠宝风格——不经意流淌的性感,充满想象力的玩味,不咄咄逼人的精致闪耀,好看的皮囊下包裹着一颗有趣不平凡的灵魂。它也是 OOPS girl 的生活态度:轻轻一声“OOPS!”,轻松化解生活中的尴尬,用四两拨千斤的态度,扫去阴霾。


OOPS JEWELRY is fashion, sexiness, imagination, and a gentle glamour with the soul and attitude of OOPS JEWELRY girls’ unbridled optimism: keep moving towards the future, leaving the past with an “OOPS".  


● 成立时间 ➝ 2017年 / 北京

● 价格区间 ➝ 300 ~ 1300RMB

● 销售渠道线上 

品牌淘宝店 / ilovelook.cn / 寺库

● 展位号 ➝ E34





ALP JEWELRY
ALP 是 A L’EPOQUE 的缩写,在法语中的意思是:那一刻。源自品牌设计来源于设计师亲身体验,那些给予启迪的人物、地点以及那些设计师理想中佩戴品牌首饰的女性。每个系列都是‘那一刻’开头的童话故事。那一刻,这三个字拥有古老的时尚魅力,设计师想以此来表达个人的时尚见解: 奢侈无需关乎时尚,真正的奢侈品,意味着错综复杂的感受、共同分享的瞬间、温馨的回忆、照亮整个世界的私人体验。


ALP is short for A L'EPOQUE, which means “that moment” in French. The brand design originates from the designer’s personal experiences; those inspiring characters and places that the designer holds dear. Each collection is a fairy tale beginning with “that moment”; these words carry the very same age-old charm that fashion has. The designer wants to express her personal fashion insights: luxury does not necessarily have to mean fashion. True luxury means complex feelings, shared moments, warm memories, and personal experiences that light up the world.



● 成立时间 ➝ 2015年 / 上海
● 价格区间 ➝ 790 ~ 1490RMB
● 销售渠道线上 ➝ 品牌淘宝店
● 销售渠道线下 
南京ROUND ROUND / 上海OOAK / 北京栋梁 / 深圳NJAS等25+
● 展位号 ➝ E10






O.YANG
将现代亚洲文化的细节与当代珠宝设计融合在一起的设计师品牌 O.YANG ,它的标志性和独特的兼收并蓄的风格融合了经典迷人的前沿时尚,是真正独特的审美。设计师 Octavia 的灵感来自装饰艺术、现代艺术和传统的亚洲文化,她将这种激情与自己独特的优雅和超前的眼光完美融合。

London based brand O.YANG fuses details of modernised Asian culture with contemporary jewellery design to enter a brand new era. O.YANG's iconic and distinctly eclectic style blends classically glamorous ideals with cutting-edge fashion for a truly unique aesthetic. While Octavia draws inspiration from Art Deco, modern art and traditional Asian culture, she blends this passion with her own uniquely elegant and forward-thinking vision.

● 成立时间 ➝ 2014年 / 英国伦敦
● 价格区间 ➝ 300 ~ 900RMB
● 销售渠道线上 ➝ oyang.co.uk等5+
● 销售渠道线下 
上海ooak / 北京cachet等30+
● 展位号 ➝ E12



崧SONGMONT
崧SONGMONT 是一个让高级感更有温度的箱包品牌,由毕业于顶尖艺术名校的夫妻设计师付崧和王捷联合创办,传承自然简约的设计理念,秉持着用户体验至上的价值观,严选全球优质皮革及经久耐用五金,一直坚守做最精简纯粹且好用的包。


崧SONGMONT is a luggage brand that gives premium a sense of warmth. It was founded by Fu Song and Wang Jie, a married couple of designers who both graduated from top art schools. It takes a natural and simple design concept, putting the quality of the user experience first by only choosing the world's highest-quality leather and durable hardware, and sticks to making simple, pure, and useful bags.



● 成立时间 ➝ 2013年 / 北京
● 价格区间 ➝ 500 ~ 3580RMB
● 销售渠道线上 
品牌淘宝店 / 品牌微店 / D2C平台等11+
● 销售渠道线下 
北京崧生活馆 / 北京751设计商店 / 上海三联书店 / 广州nisiss等20+
● 展位号 ➝ E16



RUBBER KILLER
把废旧轮胎变成 RUBBER KILLER 邮差包、手提袋、背包、钱包、皮带以及骑行踝带,这是一种对环保的敬畏,也是对自我认知的回归。早在12年前,设计师就开始设计很多富有环保意识的产品。这样的环保理念和实际行动持续至今,RUBBER KILLER 想要传达绿色、环保、时髦的概念,在城市中生活着、不断从大自然中获取物品的我们,是时候也该为大自然做些什么。


Turning waste tyres into messenger bags, handbags, backpacks, wallets, belts and riding ankle belts is part of RUBBER KILLER’s mission of environmental protection and a return to self-awareness. As early as 12 years ago, its designers began to design environmentally-conscious products. RUBBER KILLER wants to convey the concepts of green, environmental protection, and fashion. It's time for us to stop merely living in the city and taking from nature, and to give back to nature.


● 成立时间 ➝ 2005年 / 泰国清迈


● 价格区间 ➝ 100 ~ 3000RMB
● 销售渠道线上 ➝ 品牌淘宝店等9+
● 销售渠道线下 
上海申活馆 / 上海redzipe / 上海Rideal / 上海内里百货
● 展位号 ➝ E17-18




CONP


CONP 是中国服装品牌,由设计师苏五口创立以观念介入服装为入手点。产品的设计与概念的原点都来自现实生活与设计师本人的真实经历与感受,并使用衣服作为媒介表达出来,希望可以为普通,常规的事物提供多一个欣赏的角度。


CONP, the Chinese clothing brand, was founded by the designer Su Wukou, with the concept of intervention in clothing as a starting point. The origin of the product design and concept comes from the real life and the real life of the designer.Experience and experience, and use clothes as a medium to express, hope to provide an appreciation angle for ordinary and conventional things.



● 成立时间 ➝ 2015年 / 广州
● 价格区间 ➝ 150 ~ 950USD
● 销售渠道线上 ➝ 品牌淘宝店
● 展位号 ➝ E32



TRIPPEN


TRIPPEN 的所有产品都在柏林附近的工厂和意大利的家族企业中生产;在设计方面,鞋楦和鞋底的形状以及所用材料的类型一直保持下来,并在设计上不断改进。与三宅一生等知名设计师的合作,以及多项国际产品设计大奖,都凸显了该品牌的成功。


Contrary to the popular opinion that a company can only be economically successful by ducking its production responsibilities, Trippen proves the opposite: modern design combines environmental friendliness, sustainability and social responsibility. Trippen makes all of its products in its own factory near Berlin and in family businesses in Italy; the lasts, sole units, and materials used remain largely unchanged, but the patterns are modified. Collaborations with well-known designers like Issey Miyake and a number of international product design awards underline the brand’s success.


● 成立时间 ➝ 1990年 / 德国柏林

● 价格区间 ➝ 2500 ~ 5000RMB

● 销售渠道线上 ➝ 品牌官方网站等2+

● 销售渠道线下 

中国香港Trippen直营店等20+

● 展位号 ➝ E33




森製SHINSEI



森製SHINSEI 的设计灵感源自于自然,在产品设计方面,采用自然的轮廓,坚持选用天然石与贵金属相结合的原材料;并将原创设计融入生活之中,使其成为身体的延伸展示与个性的创意表达。在产品风格方面,品牌将独特而具文化底蕴的亚洲传统工艺与现代时尚元素相融合,使产品在符合现代审美的同时做到精工细作。


森製SHINSEI is inspired by nature. For our designs, we adopt natural outlines, use natural stones and precious metals as raw materials, and integrate these designs into daily life, making it an extension of the body and creative expression of personality. In terms of product style, the brand combines unique Asian traditional crafts with modern fashion elements to make the products meet modern aesthetic standards while preserving the utmost attention to detail in our work.


● 成立时间 ➝ 2016年 / 杭州

● 价格区间 ➝ 500 ~ 2500RMB

● 销售渠道线上 ➝ 品牌官方淘宝店铺

● 销售渠道线下 

森製SHINSEI STUDIO杭州 / 杭州 野生设计店 / 上海DOUCEMAISON / 武汉MAOSPACE等7+

● 展位号 ➝ E35




LU公子



LU公子是来自北京的年轻有时尚态度的首饰设计师品牌,由留英85后设计师许红璐创造。致力于创造“歪门邪道”的精神消费品,希望可以用时尚的态度消灭一切负能量。


LU公子 is a young, fashionable, and creative accessory brand. Founded by Jewellery designer Xu Hong Lu in Beijing, the brand focuses on creating fashion products with a contemporary spirit. It hopes to bring fun to this boring world.


● 成立时间 ➝ 2017年 / 北京

● 价格区间 ➝ 200 ~ 1200RMB

● 销售渠道线上 

品牌淘宝店铺 / 寺库 / LOOK时尚集合店

● 销售渠道线下 

北京playlounge / 杭州 拾物 / 上海 言几又 / 北京今日美术馆等11+

● 展位号 ➝ E36




NIIN



NIIN 手工珠宝品牌肩负环保责任,坚持以可持续性及发掘大自然宝藏为核心,打造珠宝首饰及配饰。创办人兼创意总监 Jeanine Hsu 在创作独特的设计和原创创意方面建立了自己的独特魅力,同时强调珠宝的别致和可穿性。设计结合天然材料,让大自然的简单元素转化为动人珍品。


NIIN handcrafts nature's treasures to create original jewellery and accessories, with sustainable and ethical practices at its core. NIIN has built its name on its passion for unique design and raw creativity with a penchant for the chic and wearable. Its commitment to natural beauty and environmental responsibility inspires its individual aesthetic. Relying on natural materials, you'll discover simple pieces of nature up-cycled into inspiring treasures, which are worn with love the world over.


● 成立时间 ➝ 2009年 / 中国香港

● 价格区间 ➝ 300 ~ 10000RMB

● 销售渠道线上 

品牌官网 / AHAlife

● 销售渠道线下 

NIIN Boutique直营店 / 中国香港Indigo Living / 中国澳门Banyan Tree / 新加坡Coco Takumi等21+

● 展位号 ➝ E37




AU PLUS



AU PLUS Fine Jewellery 秉承“简约、丰富、适度克制的时尚,不失优雅的帅气与笃定的女性力量”的设计理念,设计师钟情于古典文化与当代艺术的结合,古为今用。意将这一抹流光溢彩游于每一位当代都市女性耳畔颈间。


AU Plus Fine Jewellery adheres to the design philosophy of "simple, rich and moderately restrained fashion without losing elegance and feminine power.” The designer loves the combining classical culture and contemporary art, making the past serve the present. She hopes to see her glamorous stones draped from the ears and necks of modern women.


● 成立时间 ➝ 2018年 / 北京

● 价格区间 ➝ 600 ~ 15000RMB

● 销售渠道线下 

合肥313 / 北京维成 / 内蒙FQ / 昆明LY等5+

● 展位号 ➝ E39




DRESSCODETW


以“轻精品概念”作号召的 DRESSCODETW, 在设计上追求中性、摩登、自然率性的气质是品牌一贯主张。DRESSCODETW 的设计称不上前卫,但风格独树一帜。希望藉此为各行各业喜爱时装的人们,以自己的生活模式为基准,结合 DRESSCODETW 风格作品,藉此品味调香,一展个人独特魅力。


DRESSCODETW pursues neutrality, modernity and naturalness in design in the form of "light and high-quality products". DRESSCODETW’s design is not avant-garde, but its style is unique. It hopes that people who like fashion in all walks of life take their own lifestyle and combine it with DRESSCODETW’s pieces to show their unique charm.


● 成立时间 ➝ 2010年 / 中国台北

● 价格区间 ➝ 1200 ~ 6000RMB

● 销售渠道线上 ➝ dresscodetw.com

● 销售渠道线下 

DRESSCODE Concept / DRESS CODE LAB

● 展位号 ➝ E40





GB-DAVID




1950年,Place de la Bastille 在巴黎城区开设了第一间家庭作坊,主要经营奢侈皮具保养和维修业务。从1972年起为巴黎客人定制包,60多年间,在作坊里生产的包及配件 超过1.4万个。2004年现任首席设计师 Eric David Jurczynski 回归, 将 GB-DAVID 的品牌设计推向一个高峰。 

In 1950, GB-DAVID opened its first family workshop in Place de la Bastille in Paris, mainly dealing with luxury leather maintenance and repair business. In 1972, they started custom-making bags for their Parisian clients, and over the past 60 years, they have made more than 14,000 bags and accessories in their workshop. In 2004, the current head designer Eric David Jurczynski returned, pushing GB-DAVID's designs to new heights.



● 成立时间 ➝ 1950年 / 法国里昂

● 价格区间 ➝ 2000 ~ 3000RMB

● 销售渠道线上 ➝ 品牌官网

● 销售渠道线下 


以类 / 三叁 / r.jie / 奢尚会等90+
● 展位号 ➝ B11-12




BONNE MAISON



Béatrice de Crécy 和 Jean-Gabriel Huez 凭借着丰富的经验,创立了BONNE MAISON 品牌,坚持选用意大利生产的顶级埃及棉,每双袜子都以双线织成。并为每一系列精心设计色调,采用专为品牌制作的独家棉线染料。辅以动人心弦的设计和精湛的专业技术,使得品牌近80%的袜子外销至全球35国以上。


With their rich experience, Béatrice de Crécy and Jean-Gabriel Huez founded the BONNE MAISON brand, hand weaving each pair of socks in Italy with two yarns of the finest Egyptian cotton. And each collection uses cotton yarn dyes specially made for the brand. With its impressive design and exquisite professional technology, nearly 80% of the socks are exported to more than 35 countries worldwide.



● 成立时间 ➝ 2012年 / 法国
● 价格区间 ➝ 19EUR左右
● 销售渠道线上 ➝ bonnemaison.fr
● 销售渠道线下 ↴
LE BON MARCHE / GALERIES LAFAYETTE / SKP BEIJING – SKP XIAN / MONOPRIX等2000+
● 展位号 ➝ E11




POMCH



POMCH 是由一项大学物料实验项目而衍生出来,利用不同的物料和工业技术结合而形成的独特创作,被理工大学挑选并且赞助而成为品牌。POMCH 不止参与箱包设计,也在室内设计、平面、装置艺术、设计演讲、广告合作、POP UP 设置等与各品牌及公司合作。


POMCH started up from a university project, a unique creation from experimenting with the industrial technology of vacuum forming. The product was a big success and was selected and sponsored by The Hong Kong Polytechnic University to launch POMCH's first collection – The Vacuum Forming series. POMCH has now successfully launched two concept stores in Hong Kong, and is distributed across worldwide fashion retailers.




● 成立时间 ➝ 2011年 / 中国香港

● 价格区间 ➝ 180 ~ 3000RMB

● 销售渠道线上 ➝ 品牌淘宝店铺 / Pinkoi

● 销售渠道线下 

中国香港直营店 / 中国香港Aland - Causeway Bay / 成都 市川等9+

● 展位号 ➝ E42




AWHO

AWHO 是一个集首饰,艺术设计,当代艺术于一身的艺术工作室。AWHO 的“无名”之道,追寻 “本来无一物,何处染尘埃”的平静,自天地之始的“无”中悟道,创作“有”。品牌作品多运用抽象流动的形态,大面积精致如镜的光金面,表达着非具象的“言有尽而意无穷”。


AWHO is an art studio with jewelry, art design and contemporary art. AWHO's concept of "nameless" is rooted in the peace of "where there is nothing, dust will not collect". AWHO jewellery uses abstract and flowing forms, with large areas of delicate mirror-like lights and gold surfaces. They are carved by the artist himself with wax, and some are directly made with gold and silver materials. AWHO’s exquisite level of craftsmanship rely on the team’s fine jewelry experience.


● 成立时间 ➝ 2015年 / 澳大利亚

● 价格区间 ➝ 500 ~ 2000RMB

● 销售渠道线下 

墨尔本South Yarra直营店

● 展位号 ➝ E41





RO
RO 的品牌理念是打造革新的都市生活袋饰,以简约、功能、永不过时为创作宗旨。RO 重视产品的实用和细节,拥有逾四十年经验的制造工坊,以纯熟的皮革制作知识配合优质材料,针对都市工作旅人的不同需要,开发独特款式和特色细节。


RO bags are timeless designs made of high-quality leathers and fabrics using fine craftsmanship. Our bags, purses and accessories are functional and timeless; with good care, RO bags will reflect your personality and accentuate your individual style.




● 成立时间 ➝ 1999年 / 美国纽约

● 价格区间 ➝ 150 ~ 650USD

● 销售渠道线上 

品牌官网 / roztayger / raggsnewhaven等4+

● 销售渠道线下 

 中国香港诚品生活太古、尖沙咀、铜锣湾店 / 中国香港K11 / 中国台湾诚品松菸店 / 日本东京LOFT Shibuya等26+

● 展位号 ➝ E43





ASAHI SHOES LTD
ASAHI 凭着对日本制造的执着,追求手工作业及常年积累的经验采用独一无二的制鞋方法,志在保护脚部的健康理念,通过有魅力的商品和细致的工艺,制作出穿着舒适的鞋子。


ASAHI is committed to “made in Japan”. We contribute to the promotion of health in Japan through footwear. We would like to be a trusted company that supports "health from the feet up" with comfortable shoes.


● 成立时间 ➝ 1892年(明治25年) / 日本福冈

● 价格区间 ➝ 298 ~ 3498RMB

● 销售渠道线上 ➝ 品牌天猫旗舰店等100+

● 销售渠道线下 

东京交通会馆直营店 / 东京ASAHI等200+

● 展位号 ➝ E44




IAMNOT



IAMNOT 致力于运用对美的创造、甄选和激励,来倡导一个无拘束、不盲从、不设限的创作背景与文化环境。与其说包袋、鞋履、配饰等琳琅单品是在输出风格、潮流、标签,事实上,对 IAMNOT 而言,却是“自由精神“永远先行-只有当真正开始试图认知自己,才能为创意喝彩,使灵感与个性融洽。


As a brand provided with a creative platform, IAMNOT was originally founded in London in 2016. We are devoted to creating beauty that advocates a creative atmosphere and cultural environment without any restrictions. Rather than focusing on handbags, shoes and accessories as merely fashion items, IAMNOT recognizes the “spirit of freedom” as its top priority, and we look forward to a future where people have the intention of knowing themselves with a lively and fearless heart. 


● 成立时间 ➝ 2016年 / 英国伦敦

● 价格区间 ➝ 699 ~ 2999RMB

● 销售渠道线上 

iamnot箱包旗舰店 / 凯特周官方旗舰店

● 销售渠道线下 

上海、广州K11 / 南京Round Round15+

● 展位号 ➝ G04




MUTIARA NYC 慕缇耶菈



MUTIARA NYC 慕缇耶菈品牌的 NYC 即是New York City纽约市 — 品牌最初起源之地,而 Mutiara 在原文中代表的意涵是“珍珠”,寓意着人们历经时间和生活体验的不断淬炼和成长。其核⼼创作理念在于从哲学角度去思考首饰和佩戴者的关系,有时用更简洁的设计去探索中国传统文化底蕴,例如阴阳五行“5 Elements”系列,尝试在颠覆的画面中融合冲突的元素,让首饰不仅只是装饰品,同时兼具值得再三玩味的深意。


Initially founded in New York City, Mutiara NYC started its journey at Young Designers' Market in NoLita. The Founder and Chief Designer Jozie Lin has travelled and lived in different cities and hence gone through a variety of changes in styles and design elements. “Mutiara" means “pearls” in its original language, which carries an elegant meaning and pronunciation. Mutiara NYC studies the meanings of semi-precious stones and adapts them to create interesting design combinations. It is a brand which makes continuous efforts implanting in-depth philosophical concepts into its works, and wishes to inspire its wearers in the same way.


● 成立时间 ➝ 2007年 / 美国纽约

● 价格区间 ➝ 128 ~ 2800RMB

● 销售渠道线下 

上海爱琴海购物公园直营店 / 上海New Buyer / 上海Select 18等10+

● 展位号 ➝ E24




HEROINE

HEROINE 是一个以配饰为主的原创设计与生活美学品牌,品牌严格选用精挑原料,以半手工的制作方式呈现。在追求实用性的基础上,HEROINE 致力在高辨识度的品牌呈现中,塑造出独立、有趣、极简中带有形式感的风格与生活美学。也希望能为市场与消费者提供一种更加独特的可能与表达。


HEROINE is an original design and lifestyle brand based on accessory products. We elaborately select the raw materials and present them in a partially handmade manner. HEROINE pursues practical values, and devotes itself to creating an independent, interesting, minimalist appearance and lifestyle, presented in an iconic way.  It also hopes to provide more possibilities and unique expressions for the market and its consumers.


● 成立时间 ➝ 2014年 / 北京

● 价格区间 ➝ 399 ~ 2680RMB

● 销售渠道线上 ➝ 品牌淘宝店等2+

● 销售渠道线下 

北京算法 / 成都肆合 / 重庆無早 / 杭州JC-SHOWROOM等8+

● 展位号 ➝ K01





NIMBUSLIN | 另是
“我最希望你被赞誉为有灵气,迷人且迷己”这句话是设计师对自身的追求,也是 NIMBUSLIN | 另是的设计灵魂。人生的美与勇敢是心灵和外表对抗外界的层层递进,“有灵气”,已经包罗万象了。品牌以简洁,轻复古的小众风格服务于时尚爱美,对自己品味有定位的女性。   


"I hope you can be praised for being sensitive, charming and confident" is what the designer pursues for both himself and for NIMBUSLIN | 另是's design soul. Beauty and bravery in life are found in the progression of the mind and appearance in relation to the outside world. The brand serves the women who are fashionable, love beauty and know their own taste, which is simple, light and retro.


● 成立时间 ➝ 2017年 / 成都

● 价格区间 ➝ 600 ~ 50000RMB

● 销售渠道线下 

成都cosmo财富中心直营店 / 成都O THER UNIQUE等5+

● 展位号 ➝ K02




MATERIAL LAB

MATERIAL LAB 意为身体实验室。设计灵感来自英国时尚电音乐队Hurts的演出,设计师深深地被他们的音乐和舞台魅力吸引。于是在2018年底创立了 MATERIAL LAB,想象设计出的配饰就佩戴在一位穿着时尚修身的黑西服的电音歌手身上。所以 MATERIAL LAB 的配饰也在追求犹如Hurts的音乐风格一样大胆和充满实验性,设计更有玩味和多功能。


Inspired by the musical style of the British band Hurts, MATERIAL LAB was Founded in 2018 as a fashion accessory brand. MATERIAL LAB is looking for a style which is experimental and different, which explores the boundaries of being an accessory, is interesting, and versatile, just like Hurts' musical style - which is as bold as a hurricane.


● 成立时间 ➝ 2018年 / 北京

● 价格区间 ➝ 200 ~ 3000RMB

● 销售渠道线下 

太原Marcci House / 南京Round Round

● 展位号 ➝ K03




FAVE BY KENNY LI



FAVE BY KENNY LI 从建立之初就始终用环保及生活化理想化的概念来进行创作,无论是服装、项饰还是各种活灵活现的头饰,你总能看到无限的生命力。‭ FAVE BY KENNY LI ‬以摄影、平面设计和时装设计三种手段结合创作出每一季时装系列‭,重新引导人与大自然之间息息相关之信息。


Featuring glamorous hand-made crafts with a combination of photography, graphic design and fashion design, Kenny Li creates unique applications in his fashion. In 2012, he established his own fashion brand FAVE BY KENNY LI, which emphasises being eco-friendly and down-to-earth, creating a series of work closely related to our daily lives. He also launched his hand-made “collar collection”, using recycling material and laser cutting methods to create three dimensional collars which are a cross between clothes and necklaces, adding a unique edge to the outfits. 


● 成立时间 ➝ 2012年 / 中国香港

● 价格区间 ➝ 300 ~ 800RMB

● 销售渠道线下 

中国香港国际机场店、中环店 / 中国香港Design Gallery等4+

● 展位号 ➝ K06




THE JINGINGLAB



THE JINGINGLAB 希望通过充满少女感和未来实验风的配饰风格去表达女孩们轻松真切的态度,唤醒与宇宙的连接,找到与世界相处的方式。品牌坚持使用高品质进口水晶,潜心研发原创编制工艺和造型,追求精益求的工匠精神,在坚持实用主义和原创的理念下,希望呈现出耀眼光芒的配饰单品。


THE JINGINGLAB is a Shanghai-based accessory brand focusing both on futurism and feminine style. THE JINGINGLAB features modern women who can break accepted definitions of femininity and regain innocence that transcends age. Reviewing the relationship between women and society, THE JINGINGLAB encourages women to be themselves confidently.


● 成立时间 ➝ 2019年 / 上海

● 价格区间 ➝ 500 ~ 3000RMB

● 销售渠道线上 ➝ CHICCHIC BOUTIQUE

● 销售渠道线下 

重庆SND / 上海MoneyShops / 杭州IINC / 成都SoWhat等9+

● 展位号 ➝ K07





LAOGUI
LAOGUI 与品牌设计师老鬼同名,在 LAOGUI 的世界中,创造是天赋,更是责任。每一个作品,都纪录了 LAOGUI 对于当下最有趣的解读,有幽默的调侃,有轻松的释放,有优雅的格调,无论多丰富莫测,一切只源于 LAOGUI 的本质。


LAOGUI means old ghost, and is also the designer’s name. In LAOGUI's world, creativity is both a gift and a responsibility. Every work records LAOGUI's most interesting interpretations of the present; humor and ridicule; relaxation and release; and elegant style. No matter how rich and unpredictable, everything comes from the innate nature of LAOGUI.


● 成立时间 ➝ 2016年 / 上海

● 价格区间 ➝ 199 ~ 2500RMB

● 销售渠道线上 ➝ 品牌淘宝店等5+

● 销售渠道线下 

长沙Love by mia / 无锡TIYA studio / 苏州nunu / 成都li.moly等15+

● 展位号 ➝ K08





MAISON JESO
跨国设计师组合 Jessie Shen 和 Olivier Caouette 对时尚充满热情,其来自不同国度的时尚视觉和商业观察力,使得 MAISON JESO 不仅是装扮风格的时髦饰品,也在宣示无国界的时尚新定义。品牌诠释了现代女性和男性,其设计传递着属于现代男女的独特烙印——深邃与利落,优雅与独特。

Jessie Shen and Olivier Caouette have a passion for fashion, even though they had no prior fashion industry experience. They have traveled and worked internationally, reflecting today’s generation in China. MAISON JESO is for modern-day women and men who respect past traditions, but want to take their lives and careers forward with new energy, vitality, and passion to achieve what seems impossible. Any dream can be made into reality if you believe in it and strive for it with all your heart and soul. Maison JeSo is jewelry that makes a statement --- a statement of sophistication and simplicity, elegance and distinction.  


● 成立时间 ➝ 2014年 / 上海

● 价格区间 ➝ 500 ~ 3000RMB

● 销售渠道线下 ➝ 澳大利亚悉尼Pierre Winter

● 展位号 ➝ K09




SOCKSOCKS



袜子是很容易被忽略的细节,同时也是体现格调和不凡品味的重要一步。SOCKSOCKS 正在重新定义着袜子设计,希望每一季的单品都能拥有激发你时尚穿搭灵感的能力。搭配,更直观,更能显示每一个人的风格。


Socks are easily ignored as a minor detail, but they are such significant factors representing one’s style and taste. We are re-defining the design of socks, aspiring to inspire a new vision for fashion through our products. You can mix and match them intuitively, and channel your personal style through SOCKSOCKS. 




● 成立时间 ➝ 2017年 / 杭州

● 价格区间 ➝ 159 ~ 179RMB

● 销售渠道线上 ➝ socksocks骚客淘宝店

● 销售渠道线下 

北京ra'friends / 广州、中国香港一尚门 / 北京合生汇 / 上海pv pro等60+

● 展位号 ➝ K10





BIJOUX DE LA LUNE
BIJOUX DE LA LUNE 选⽤贵⾦属925纯银镀18K⾦为基础材质,独特的电镀⼯艺展现出复古的浓⾦,搭配镶嵌淡⽔珍珠,红珊瑚,天然海纹⽯等轻奢宝⽯,旨在注重品质和设计的前提下⼜以相对亲民的定价打造性价⽐最⾼的⾸饰。


BIJOUX DE LA LUNE uses 925 silver plated with 18k gold as its base material, and its unique plating techniques give its pieces a strong, retro, gold color. With freshwater pearls, red coral, Larimar and other semi-precious gemstones, it seeks to provide high quality fashion jewelry at affordable prices for young people. 


● 成立时间 ➝ 2017年 / 深圳

● 价格区间 ➝ 300 ~ 5500RMB

● 销售渠道线下 

北京Poppee 等3+

● 展位号 ➝ K11





SIMPL
SIMPL 是为拥有个性生活方式的男女设计的品牌,致力于给他们永恒的现代性,其目标是以最合理的价格向顾客提供款式精美、设计简约的手表。它的每一处细节都精雕细琢,将极致简约隐于手表中。从简洁的 SIMPL 标识与表盘的完美融合到可供选择的意大利皮表带颜色 SIMPL 都在传递精致的技艺理念。

Time goes by, and so does the concept of time. When watches are not just teller you only need to peek hour after hour. Simpl, lifestyle product brand based in Thailand, offers you “Timeless Modernity”, the statement behind our watch-designing affair that more than just your minutes essential, but the pure individuality that helps you accessorizing your everyday’s sensational manifesto.


● 成立时间 ➝ 2015年 / 曼谷

● 价格区间 ➝ 1480 ~ 1690RMB

● 销售渠道线上 

品牌淘宝店 / 一条 / 良仓 / 毒物

● 销售渠道线下 


Bangkok Emquartier直营店 / 韩国S. Style直营店 / 沈阳大悦城 / 上海伊势丹等12+
● 展位号 ➝ K04




✻ 所有品牌排名顺序不分先后


展会期间住哪里?我们已经为你想好了

2020SS

2019-09-20

ByONTIMESHOW

一直以来,Ontimeshow 都致力为优质的设计师品牌打造一个跨专业跨领域的交流平台,每一季的 Ontimeshow 都汇聚了中国时尚产业各个领域的精英人才。作为一座连接设计师与买手间的桥梁,Ontimeshow 同时也在不断提升专业的配套服务,例如推出小程序,满足买手在品牌资料采集、选货、下单等多元化需求,也会为有需要的品牌提买手预约服务,满足品牌对于订货的精准需求等。



此外,Ontimeshow 还积极寻求各种合作方式,力求为参展的专业买手、媒体和展商提供便捷的配套服务。而在本季,Ontimeshow 与坐落展馆附近的全新精品合居公寓 COHOST 后社合作,在展会期间为参展的各位提供舒适的住宿空间。

通过 Ontimeshow 订房将享受8-8.5折优惠。折扣根据不同房型有相应变化。





— 关于 COHOST —




COHOST 后社是于2017年创立的全新精品合居公寓品牌,它以全新的“共居”理念重新定义租赁生活。后社倡导健康的生活方式,在充满设计感的社区式居住空间里让会员彼此相连,分享生活。




后社·西岸由66间精品设计公寓及不同的多功能公共空间组成,在喧嚣的城市之中营造出一片舒心的休憩地。从单间公寓、豪华单间公寓到一室或两室公寓套房,后社多样的公寓房型和设计满足你对家的独特喜好。


配套设施完备舒适的共享空间 





后社·西岸位于百色路218号,毗邻上海植物园,闹中取静。距 Ontimeshow 2020SS 展会现场十分钟左右车程。







— 可选房型 —




 单间公寓 33





 豪华单间公寓 42




 两室公寓套房 115





— 订房方式 —




● 致电预约 

Jacky Cheng 13701856156 

(致电时需告知通过Ontimeshow订房



● 扫码订房 


(需注明通过Ontimeshow订房)



● COHOST 后社 




时尚展会爆发5年,数据驱动Ontimeshow再升级

2020SS

2019-09-12

ByONTIMESHOW

2014年,Showroom、Tradeshow(展会)这些在国际时装行业不可或缺,但曾经在中国市场长期缺席的重要环节,几乎是在一夜之间,在中国市场落地生根,迎来了现象级爆发。


 
消费者品味的分层,中国设计师品牌崛起,上海时装周壮大等市场环境因素成熟,为Showroom顷刻间的爆发积蓄了能量,让其在此后短短五年内飞速狂奔,走完了国外成熟Showroom产业几十年的发展周期。
 
五年以来,市面上各个Showroom和展会逐渐摸索出各自较为清晰的定位。由顾叶丽在2014年10月创立的Ontimeshow,当时的展会将国际Showroom、独立设计师品牌,甚至是制造环节融为一体,在业内积累了品牌质量上乘、国内外品牌比重平衡的好口碑。



2015SS Ontimeshow 第1季



 
特别是Ontimeshow与西岸艺术中心达成战略合作后, Ontimeshow依托于上海西岸多元跨界的平台资源优势,充分调配与利用周边建筑师打造的设计场馆资源,为专业观众提供一个富有创造力的一体化路线体验,在规模、品牌、人流这三个维度都获得了突飞猛进的增长——从最早的1000平米到25000平米;从48个品牌到超过300个品牌;从最早的数百位观众,到2019年的15855人。
 
站在五年的里程碑上,作为当前展会与Showroom市场的主要参与者之一,已不可能对线上与线下市场发生的翻天覆地的变化视而不见。



2019AW第10季标志着Ontimeshow完成5年积累




不确定性成为线下实体零售的最大敌人


近两年来线下实体零售在转型过程中的挑战与萧条,行业有目共睹,并且这是全球零售业共同面临的问题。实体零售客流量下降,对买手店和设计师品牌形成了阻力,造成了订货的谨慎。Showroom订单款多量小,若没有强大的供应链系统支持,或设计师没有可靠的供应链,在与工厂打交道的过程中话语权较弱,那么货期和品质本来就存在巨大的不确定性,这是设计师品牌的痼疾,而能够以强大背景解决这一问题的Showroom也寥寥无几。
 
再加上近两年来,时尚文化风云变化,对买手群体而言,若是在距离销售时间越近的时间节点下单,能提高款式命中率,但距离销售距离越近,越接近现货,采购单价越贵,并且无法保证现货库存。




总体来看,买手订货愈发谨慎,令初出茅庐的设计师品牌压力更大,而这更考验作为中间机构的Showroom在设计、推广、营销、生产、商品管理等方面的综合能力。很显然,市场对Showroom和展会的期待早已不仅仅是提供场地和买手资源,而是作为中间环节尽可能地降低不确定性。
 


 


线上直销模式对传统销售体系的冲击

 

传统设计师品牌大多依然先考虑进驻买手店,第二步再考虑是否开设门店或搭建电商团队。这样的思路正在被线上与线下新的成本关系解构。新兴的电商品牌由于不按照传统的订货会节点进行生产,模仿快时尚采用较短的上新周期,并且凭借较大的订单量,与工厂议价更强势,因而能够实现灵活应变,相对减少趋势判断的不确定性。并且由于实行直销模式,电商品牌由于免除了包括Showroom在内的中间层级,实现了价格优势。此外,电商品牌还通过线上消费记录,更直接地了解产品的销售状况,由此对后续的设计生产提供反馈。这与以往品牌在买手订货后,缺乏对产品销售状况后续追踪的情形形成区别。
 
不过,电商品牌的劣势也十分明显。高品质的设计师品牌通过精心呵护品牌形象,苦心钻研设计,能够令品牌溢价不断提高。而过于“易得”的电商品牌则几乎抹杀了其成为奢侈品或高级时装品牌的可能性。尽管商业性得到了肯定,其在嘈杂线上环境中的品牌形象需要更加细心维护,尽管其供应链周期较短,品牌价值依然需要长时间的沉淀。
 


 


解锁数据化服务,为创意释放时间

 

尽管人们往往笼统地谈论中国的Showroom和新型展会,但是两者的逻辑并不相同,前者往往为品牌提供日常的运营服务,而后者则是活动导向,规模更大,围绕着上海时装周这样的关键时间节点进行,与品牌之间的合作方式不同。
 
每年两季的Ontimeshow在持续几日的展会活动期间,最直接考验的是团队在包括场地设计、品牌筛选、宣传推广、买手邀请等各方面的执行能力。如果还是以“卖豆腐块”的商业模式进行,很容易走上传统服饰展会“大而全”、对接不够精准的老路。



Ontimeshow 2019AW

RoomRoom Showroom 现场络绎不绝的买手


服务一直以来都是Ontimeshow全力深耕的立足之本。为了提升对B端客户的服务纵深,多样化业务结构,在过去几年间,Ontimeshow做出了一些诸多富有成效的尝试,包括开设自己的Showroom “RoomRoom”,为合作品牌提供更细致全面的、包括日常运营和展会特殊节点的全线服务,包括前期协助品牌开发和生产计划;市场分析,为品牌规划销售计划;协助品牌展会空间搭建计划;协助品牌销售,收集整理渠道订单;展会后,制定巡店计划,收集巡店渠道信息等。RoomRoom旗下品牌目前包括ETHOR,HAIZHENWANG,JUNLI,SANKUANZ,THE OWNERZHANG YUHAO。



Ontimeshow_RoomRoom 旗下品牌



当然,仅仅为展会补充一个长期运营的Showroom,还不足以形成足够突出的服务优势。五年前,仍是新兴事物的展会和Showroom,眼下已经进行到不升级就可能被淘汰的地步。要想抢占下一个五年的高地,必然需要因时而变,开启新一轮升级。
 
实体零售的不确定性,归根结底是数据化的缺失。站在第五年的档口,Ontimeshow在即将开始的第11季重磅推出数据化服务,在此基础上完成从大量汇聚到精准对接的升级。实际上,全球时尚展会和Showroom行业也正在加紧数字化。例如高端人才等有效业界资源对接,让展会不仅是交易的场所,还是信息资源自由流通的场所。更具体的也包括时效品牌检索在内的高效选货机制,让买手能够在展会开始前在线上熟悉品牌产品,随后在展会现场更有针对性地完成选货和订货。依托数据化和智能化的展会工具,展会可以让品牌和买手可以快速识别彼此,缩短时间成本,屏蔽无效信息,在这个汇聚大量人才和信息的平台中迅速获取资源。
 
通过加大技术投入,Ontimeshow正对每一季的数据进行智能化分析,试图改变线下交易难以追踪的弊病。上一季,Ontimeshow正式上线了结合用户系统、线上导览的小程序,旨在为品牌以及专业买手们提供一个富有创造力的一体化路线体验,上线首日点击人数就达到了30,000+。小程序将帮助Ontimeshow对展会活动进行数字化。



买手通过Ontimeshow小程序预约参观




Ontimeshow小程序品牌浏览界面 ↴


 

Ontimeshow小程序品牌预约界面 ↴


未来,Ontimeshow还将把数字分析结果更多地反馈给品牌和买手,促进行业良性互动。正如如今电商领域已经出现相关职能工具,实现从后台生产到中台物流、到前台展现,完全一致的数据化。品牌设计、买手订货还是展会经营,也都需要基于更科学的趋势分析和数据监控,特别是与供应链实现数据联通。全世界只有中国有足够多样复杂且零散的服装供应链,能够生产足够多款式且数量极大的服装,几乎代表了整个市场大部分的生产能力。最先完成数据化的公司,以及与供应链连接更深的公司,将有可能成为行业赢家。



但我们也非常清楚,我们所处的行业的特殊性,设计师的原创能力、资深买手的经验与判断是为品牌价值和稀缺性增值的必备条件。我们在任何时间首先要尊重的是原创力,如何利用好数据化的工具让沟通变得有效,为好创意释放时间,从而打造更多优质品牌才是真正的考量所在。



● 本文由特约作者撰写




◦◦◦◦◦◦





● 展会时间 

10.10 ~ 10.13 / 10am ~ 9pm 


10.10 MEDIA & VIP DAY



● 地点 

上海市徐汇区龙腾大道2555号

2555 Longteng Avenue, Xuhui District, Shanghai





报名通道现已开启!

(往季已注册用户可直接登陆)


申请程 




展位导示图↴


It's good to be ontime!

Visitor

regist

Exhibitor

regist