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GALLIANO LANDOR

GALLIANO LANDOR is a trendy Chinese luxury brand that advocates "respecting individuality, incorporating rules, and returning to freedom". The original intention of the brand's establishment is to awaken consumers' natural and unique personality through works rich in design and texture, liberate the constraints of inherent aesthetic concepts, and feel the high integration of fashion and comfort. Respect for individuality means that GALLIANO LANDOR uses a design language that conforms to the current trend to meet the individual needs of different customers. In design, it retains the aesthetic style of fashion, does not stick to a single design style, and skillfully combines different design languages. In the series of clothing, a diversified design system is formed; the integration of rules shows that the brand products take into account the practicality of clothing and the dress requirements of social multi-scenarios so that consumers can retain their personal preferences and at the same time blend with the atmosphere of the current space; Returning to freedom means that GALLIANO LANDOR respects each individual's dressing philosophy. The selection of high-quality fabrics and high-standard production technology, it brings consumers the greatest degree of comfort in dressing, so as to achieve the integration of self and the environment and return to physical and mental freedom.

ABOUT

DESIGNER

The founder of GALLIANO LANDOR brand was founded in 2019 by Andy Guo. The founder, Andy Guo, graduated from the Marketing Department of Renmin University of China and obtained a master's degree in Marketing from Renmin University of China. During his studies at the school, the founder often came into contact with various research reports in the industry due to academic relationships, gradually gained insight into the changes in domestic consumption levels and changes in demand in recent years, and discovered industry opportunities in the field of high-end apparel. Later, he lived in the United States and was further influenced by American trendy street issues and vintage culture, which rekindled the founder's love for fashion and clothing. So he immediately chose to return to China, taking the international clothing trade as the starting point of his career. On the one hand, in order to get more in-depth contact with the trend field that he loves, on the other hand, he also hopes to pass on his understanding of trend culture to more people who love fashion and trends like him. After the founder returned to China, he started to form an independent designer team in 2017. In the same year, he improved the supply chain, sales channels, operation and promotion and other functional departments. It took one year to complete the refinement of brand design, construction of development ideas and product polishing. Finally, it launched the fashion brand GALLIANO LANDOR in 2019, and officially released the first quarter of clothing in September 2019.

Location:China

Graduate school: 中国人民大学 

Year established:2019

BRAND PRICE POINT:RMB1000.00-RMB10000.00

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