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cird

Cird is a Chinese designer handbag brand founded by Scottie Xue in 2019. Cird features futuristic-designed women's handbags that range from satchels and totes to shoulder bags and cross body bags. Its headquarter is located in Shanghai, the reigning fashion capital of Asia that stands in the heart of mainland China. Cird brings functional beauty, interactivity, and fun to its customers, along with an ever-expanding selection of patterns of colors for every kind of taste out there. Cird carries out its design with three key principles: a focus on interactivity and interchangeability; a preference on circular shapes; and a must of fine fabric and delicate craft.

ABOUT

DESIGNER

The designer went to the United States since high school and majored in business administration at the University of Southern California in Los Angeles, then founded cird, an independent designer handbag brand in 2019. The designer hopes to provide products that interacts with the customers and offers as mush space for independent choice as possible. Free splicing and color-matching through the disassembly of the bag will continue to be the brand's signature. In the subsequent series, the interactive feature through various "splicing methods" will be further emphasized and pursues to its maximum potential.

Location:China

Graduate school: 南加利福尼亚大学 

Year established:2019

BRAND PRICE POINT:RMB395.00-RMB3000.00

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