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ELYWOOD

The word “Elywood”, which represents a combination of “elysian” (resemblance of paradise) and “wood” (forest), suggesting a mysterious woodland left behind in the world. It sounds like the wonderland Alice mistakenly entered into. Following the trace of fragrance and dispelling the mist, people are in pursuit towards the direction with permeation of faint lights. Deer come into view when they go deep into the forest and they are encountered when they wake up from dreaming. Cloth is considered the soul of finished clothing, while tailoring enables design to look artistic.

ABOUT

DESIGNER

Johnny Wu, graduated from the School of Humanities and Social Sciences, USYD, established a brand called Elywood at the end of 2017. He is good at thinking about the relationship between fashion and humanities, integrating his own views on fashion, environmental protection and sustainability into the design. Wu adheres to the details, selects the shell fabrics strictly and uses natural fibers, aiming to produce clothing woven in traditional manual techniques and dyed by plants.

Location:China

Graduate school: 悉尼大学 

Year established:2017

BRAND PRICE POINT:RMB800.00-RMB7000.00

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