Date of establishment: 2021 Price range: 399-999 RMB Main channels: offline buyer store/brand collection store/Tmall flagship store/Douyin Once upon a time, girls cared more about "outer clothes" than inner strength. Now, they can do it without compromising themselves to please others. From the basic and the foundation of this can not be ignored skin-friendly small things: Throw away the traditional hoop cup bound, not objectifying women's fashion foundation of the basic model, do not want to muggy multilayer, a good, fashionable and comfortable two not by mistake, any [she] free, how to how. INWHAT wants every girl to be free from being labeled narcissistic, weird, different, and unique, and to focus on the moment and enjoy the fun life brings. Through their energy and ever-present optimism, they convey hope in these uncertain times. INWHAT is a fashion foundation based on the concept of no sizing. Through undergarments, we hope to convey the power of women: to be who they are and not be defined, to be who they want to be. INWHAT combines innovative 3D seamless weaving technology with advanced yarn fabric, simple but changeable and extensible style. It can switch between fashion commuting, daily leisure, light sports and other scenes freely. It has a comfortable and painless wearing experience and a moderate price, which makes INWHAT popular among many young women. At the same time, in order to reduce the impact of the clothing industry on the environment, recycling and recycling is the starting point of INWHAT products' cross-border packaging. We always adhere to the concept of sustainable development to carry out interesting and personalized product packaging.



J U N E -S H I Post-85 fashion designer, brand manager Xi’an Polytechnic University,Graduated from Fashion Design Department More than 12 years of experience in design, integration and trading of domestic apparel brands Now founder/General manager/Creative Director of INWHAT, a new fashion consumer brand From 2018 to 2019, he was employed as the brand design director of "Nexy. CO" From 2016 to 2018, he was employed as the brand design director of Guangzhou Quality Products "Bouthentique" From 2011 to 2018, he served as the chief designer of the famous Chinese women's wear "Marisfrolg" From 2008 to 2011, he worked as the fashion designer of "OMNIALUO Oberano"


Graduate school: 西安工程大学服装设计学院 

Year established:2021


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