ANNXU, as an independent designer brand, intends to convey a modern woman's attitude of courage to pursue a yearning for life. It is independent, delicate, feminine, and courageous. ANNXU pays close attention to the theme of the fusion of women and art, and uses art jewelry as a carrier to convey refined and relative feminism. "STRONG, SOFT" as the brand's spiritual culture is an independent personality and a soft aesthetic, and a slightly stubborn persistence. It aims to convey freedom, independence, and ostentation through sculptures that are not only jewelry but also worn on the body. Introverted and gentle emotional language, the relationship between the jewelry and the wearer is not limited to the body, but an eternal spiritual sustenance. ANNXU uses maverick artistic language to carry out diversified design creation, explores novel design fields, adheres to classic and timeless aesthetic forms, and each style has its own independent spiritual story.