"Incomplete" is positioned as the middle and high-end female market. The customer group is the middle-class elite female group with more mature consumption ability and dress taste. They have both feminine temperament, artistic taste and excellent work strength. They have independent aesthetic judgment and pay attention to texture rather than logo. They are tired of blindly pursuing luxury goods and low-quality products without personality The demand for quality products and personalization is quite amazing. The "incomplete" product is in line with the global trend of women's self attachment and awareness.