MOLE'NERATION perceives the state of nature and growth, explores the power of group cultural belonging and gives traditional colours a contemporary fashionable atmosphere. ｜ The brand was established in London in 2021. Designers Jiarong and Sihui graduated from the London College of Fashion and the Central Academy of Fine Arts. The pre-collection of the first season was released at London Fashion Week. ｜ The brand regards classic garments, professional tailoring, traditional craftsmanship, and multi-dimensional materials as the cornerstones of creating a modern fashion style, focusing on whole patterns and subtle details. ｜ MOLE'NERATION uses unique spatial colour aesthetics and fashionable life concept: advocates the geometric spatial expression of sculptural garments; renders the flow of emotional colours; interprets the cultural temperature and the contemporaneity of the philosophical logic system, attracting groups with a sense of identity, to build The Motion of Labelling Era that belongs to our generation.