KHIAM, founded in Shanghai in 2021, has a minimalist, free and stylish style that provides a more colorful vision for wearing, making everyday clothes relaxed and interesting, and giving clothes a modern artistic temperament of pragmatism. The brand starts from life, sports, workplace and social occasions, and is designed around the keywords of culture, philosophy, art and feminism. To enable contemporary women to break away from traditional stereotypes and the shackles brought by gender, to make their wardrobes more diverse and dress more freely.