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VERY FANCY

VERY FANCY brand was founded in 2017 and specializes in fashion accessories. It examines the multidimensional relationships between accessories and people, space, and other objects, with accessories serving as the initial protagonist. The company is a multifaceted brand that investigates the connections between spaces, environments, and people's accessories. In order to give the accessories an appealing appearance and a unique personality, we defy the logic of standardized design and apply cutting-edge experiments to every collection.The accessories' aesthetic appeal and unique personalities come from the collection's ongoing pursuit for more creative freedom. The final presentation of the work is always peaceful and understated, allowing the accessories' design and pairing to revert to life as it is in reality. The line mixes style and usefulness.The collection mixes visual communication, body aesthetics, and social culture with fashion, utility, and wearables. By utilizing novel inlay methods and materials, we are redefining the conventional wear category and encouraging a new generation of rebels. The collection explores new options for each individual through entertaining and playful ways of dressing.

ABOUT

DESIGNER

About the Designer SUNNY SUN is the founder and design director of VERY FANCY. She received her degree in fashion design with a minor in jewelry design from Beijing Fashion Institute of Art and Design. She has served as the sole stylist for celebrities such Huang Xiaoming, Chen Chusheng, Zhang Jie, Guo Biting, Xie Na, and Qin Lan, among others, and has worked as the fashion director for Beijing Media group 《Figaro》and 《LIFESTYLE》 magazines. She has designed celebrity endorsement image designs and produced fashion looks for hundreds of celebrities and models while working for numerous fashion brands. Every year, she receives invitations from many businesses to take part in international fashion weeks and events. She has discovered from her extensive work as a celebrity and model stylist that accessories that convey a distinct personality, expression, and feeling of value are more significant than clothing. It is crucial that the culture of accessories be ingrained into daily life and that everyone values and likes wearing them. So, in 2017, the company VERY FANCY was established, with offices in Beijing and New York. The China Textile Association and the China Fashion Association have given the company the title of Most Popular Designer of the Year.

Location:China

Graduate school: 北京服装学院 

Year established:2017

BRAND PRICE POINT:RMB300.00-RMB1500.00

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