CHEER UP UNIFORM is a fashion brand, founded in 2020 by designers duo Fan Yu and Wu Yuanji. CHEER UP UNIFORM is the first line brand of the studio, which is a ready-to-wear clothing featuring feminine power and avant-garde fashion. The designers believe that every woman has an independent and unique soul, they will amour up, regardless of judgments, keep up with their own inspirations and perspectives, and conquer all obstacles on their way of life. CHEER OP UINFRMO , the sub-line brand of the studio, is a multicultural integration by condensing provoking lifestyle and fun elements as design inspirations, focusing on perceptions and spontaneous pleasure.