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缂以穿 KEYICHUAN

Created in 2021, KEYICHUAN is an original brand from Beijing, China. It seeks the relationship between ‘human’ and ‘clothes’, while advocating the Oriental aesthetics of being rustic and serene. Through time, nature and plain beauty, KEYICHUAN expresses the romanticism without excessive extravagance. The designers are devoted to the materials and the craftsmanship, bringing us the unique colours and textures. The fashion pieces carry on with an energy that penetrates the limits of age, as if plant ashes precipitates through time. KEYICHUAN, wearable & timeless… The team gathers talented designers with an avant-garde stand and rich industry practice in France and Japan. It is those experiences that consolidate their belief in ‘Created in China’ and the unique aesthetics belonging to China. From its very creation, KEYICHUAN has put the sustainable identity as well as the Chinese ethnic characteristics into its credo. It aims to merge natural beauty with deconstructivist conception, while paying attention to tailoring and details, to show the confidence and romance of women.

ABOUT

DESIGNER

KEYICHUAN Designers: Tongxun Chen Costume Designer | Founding Designer of KEYICHUAN 30 years of experience in custome design, domestic and international awards winner, e.g. Asian Film Awards, Magnolia Awards, etc. Awards 2018 - The 12th Asian Film Award – Best Costume Designer (winner) – Legend of the Demon Cat 2018 - The 55th Golden Horse Award – Best Costume Designer (nominee) – Legend of the Demon Cat 2018 – The 24th Shanghai Television Festival Magnolia Award – Best Artist (winner) – The Advisors Alliance 2018 – The 24th Shanghai Television Festival Magnolia Award – Best Artist (nominee) – The Plain of White Deer 2016 – The 35th Hong Kong Film Awards – Best Costume Designer (nominee) – The Crossing 2 2015 – The 34th Hong Kong Film Awards – Best Costume Designer (nominee) – The Crossing 1 2015 – The 4th Hamilton Film Festival – Best Costume Designer (winner) – The Crossing 1 2009 - The 46th Golden Horse Award – Best Costume Designer (nominee) – Mei Lanfang 2021 – creation of KEYICHUAN by Huayi Shengfang (Beijing) Main works: The Battle at Lake Changjin, The Promise, Sacrifice, Monk Comes Down the Mountain, Empresses in the Palace, Legend of Miyue, The Advisors Alliance, Ruyi’s Royal Love in the Palace, Joy of Life, The Untamed, The Rebel, etc. Houqiuzi Liu KEYICHUAN Design Director Graduated with dual Master Degrees from ESMOD Paris, she specialized in creative direction, creative pattern making and costume design. She then accumulated multiple years of experience in Paris, most notably designer & pattern maker at Aganovich. She participated in five haute couture collections (presented in PFW) and six ready to wear collections. She also worked for Rick Owens, Rizriz, etc. during Paris Fashion Weeks. Since 2021, she returned back to China to become the Design Director of KEYICHUAN. Tong Zhang KEYICHUAN Designer Tong Zhang graduated from the Central Academy of Drama with a bachelor degree in Costume Design. After spending two years at ESMOD Tokyo, she continued her study in Paris and received a Bachelor Degree in Costume Design at ESMOD Paris. After returning to China in 2017, she became a stylist at The Ballroom/ENT Studio for artists such as Wowkie Zhang, William Chan, Jackson Wang, Bibi Zhou, Ji Ke Jun Yi, etc. Main works: Who’s the Murderer, Mars Intelligence Agency, Hot-blood Dance Crew, Rock & Roast, The Big Band, etc. Qin Zhou KEYICHUAN Designer In 2013, Qin majored in Fashion Design and Pattern Making at ESMOD Osaka, and finished her study at ESMOD Paris with a bachelor degree in Women’s Ready-to-Wear. She then worked as a design at L’Atelier Clément in Paris, in 2019 as a graphic designer at Suzhou Noyon Textile, and in 2020 as a designer at Warm Grey Fashion.

Location:China

Graduate school: 上海戏剧学院  法国巴黎ESMOD  法国巴黎Esmod  法国巴黎Esmod 

Year established:2016

BRAND PRICE POINT:RMB1000.00-RMB10000.00

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