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via phrase

From via phrase fashion studio London, jewellery brand via phrase is co-founded by Jewellery & Accessories Designer luojun Xu and product & Fashion Designer Anais Ding, in 2019 . The ultimate goal is to provide customers with a unique shopping experience, so as to differentiate the brand and enhance the overall competitiveness of the "project". Our design strategy is to properly highlight art products in the shopping space, create an art context of jewellery, so that these jewellery products combined with art are no longer just decorations. Each season starts from a different story derivative design concept, and the concept runs through all the display design elements. This design idea can be applied to large and small spaces of various media, elaborately create artistic products of different sizes, and take into account both permanent and temporary exhibits. Environment hypothesis: we create art for "jewellery space", let it jump out of "shopping space" appropriately, and integrate it with art space.

ABOUT

DESIGNER

Luojun Xu: Graduated from the Royal College of Art in 2018, majoring in fashion womenswear accessories. In 2016, she graduated from Birmingham City University, UK, majoring in jewellery design. Her works won the title of Italian Vogue Talents designer and be in the final candidate list of Adidas theme shoes design project. Her works exhibited in London Design Festival in September 2018. Her works published in Vogue, Mod Magazine, Fucking Young!, Blanc Magazine, Vacuum, Modern Woman, Lynn, etc. Ding Yue: Engaged in contemporary art industry so far. In 2016, she graduated with a master's degree in fashion design from Marangoni Institute of design, Italy. In 2014, she graduated with a master's degree in product design from Birmingham City University, UK. In 2012, she graduated with a bachelor's degree in product design from the industrial department of China Academy of Art. She has studied and studied in the fields of creative design and product visualization for many years, and grasps design with a world view to achieve a balance between aesthetics and innovation. Her works were exhibited in London Design Festival, London Design Week, and won the title of Italian Vogue Talents designer.She gained the attention and support of Sara Maino; this series was shortlisted in Taiwan TFDA design Award. Her works published in Vogue, Cosmo, Fucking Young, Blanc Magazine, Modern Woman, Happer's Bazaar, etc.

Location:China

Graduate school: 英国皇家艺术学院  意大利马兰欧尼时装设计学院 

Year established:2019

BRAND PRICE POINT:RMB200.00-RMB4000.00

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