Selkie is a creature from Irish mythology who has the form of a seal but can also take on the form of a human. There is a classic legend: a man stole the skin of a female selkie, found her naked at the beach, and forced her to be his wife. However, during the time of being imprisoned, the wife always yearned for the sea and looked at her real home in the distance. Once selkie finds her skin, she is able to immediately return to the sea. Full of color, vitality and power, Selkie hopes that every girl in the world can live out her own self and be free. For Selkie and brand founder Kimberly Gordon, the brand is the expression of Kim's own philosophy: Selkie encourages girls to be bold and confident, make courageous decisions and keep moving forward. Break the chains of confinement and embrace your imagination. Diversity in size and race is the main key, and our mission is to bring more people into our ranks. Without these values, we too would lose our purpose. In recent years, most fashion issues still revolve around the "body", and we want to bring the focus to "imagination". We firmly believe that everyone has the right to wear the clothes of their dreams, and all girls have the right to choose their dreams. Wear that dress and let the world see you. Auteur is inspired by the life experiences and creativity of Creative Director Lucinda Taffs. Auteur quickly became known worldwide for his mastery of contemporary dressing, with classic tailoring and a vintage feel. Auteur is committed to reducing the environmental impact of the fashion industry, using recycled materials, biodegradable packaging and practicing it consistently across all areas. Since its launch in 2019, Auteur has gained a large and loyal following and entered major retailers around the world, including Intermix, FWRD, Fred Segal, The Iconic and more. In 2021, Auteur will debut in Australian Fashion Week for the first time, holding its first fashion show at Mimi's, a high-end restaurant in Sydney, with important media, KOL, and celebrities.