SUGAR Y SAL. WAS ESTABLISHED IN SHANGHAI IN 2019. 【Brand Slogan】Create wearability, high quality and fashion as one of the boutique clothing 【Brand Concept】represents [Sugar and Salt] adhering to the search for a balance between elegance and leisure, hoping that every girl/boy can buy their favorite / comfortable / practical clothing without being defined by strict clothing. 【Brand background】 The parents of the manager were only young people who went to the countryside to work in Jiangxi Iron and Steel Plant in the 1970s. At that time, most of them were the older generation who went to the countryside in Shanghai. So the essence of the parents revealed the fashion/elegant temperament, and the clothes handed down to the children were also full of fashion elements, such as silhouette/large shoulder pad/waist band; When the manager returned to his "hometown" again, the scenes familiar to him when he was a child corresponded to the images of old photos, which made the manager pay new respect to that era and the clothes of that era, so he founded SUGAR Y SAL, This is not only a tribute to fashion, but also a tribute to her parents' love and cultivation.