40 CREW original designer brand was established in Los Angeles in 2019 , Set up a studio in Shanghai . "40" is taken from the house number of the team's Los Angeles studio, and "CREW" represents all members. This is a creative brand made with the participation of all members of the founding team. Out of our love for fashion life, we are committed to delivering different stories to modern girls with diverse cultural backgrounds. Thus 40 CREW brand was born, which symbolizes collectivity, innovation and the pursuit of loving things. 40 CREW wishes to present a type of "CREW girls” who are independent, non-flattering, brave to try new things, and have their own unique style of dressing. We follow the strict standards of high fashion quality, and create each piece through the control of details and unique and inventive clothing technology. Often matched with black and white, the products are iconic and has an intense style. The gender boundary of our brand is vague, and we don’t overemphasize women's social identity.