Lucinda Taffs, the creative director of the Auteur brand and the soul of the brand, comes from an Australian fashion family. Her grandparents were the founders of the Australian fashion company Taffs Fashion, and their family owned more than 100 women's clothing store chain Covers in the 1990s. Under the influence of such an environment, Lucinda has shown her talent in fashion since she was a child. After obtaining a degree in fashion design at the University of Technology Sydney, she won the school's entrepreneurial bonus and founded the swimwear brand Luci in The Sky. The brand immediately won the favor of major Australian buyers. She has been working in the fashion industry for the past 15 years, traveling and living in Asia, UK, Europe. Auteur women in her eyes are sexy, beautiful, powerful and ethereal. Although it is casually crafted and exquisite, it can become a classic collocation in your wardrobe. Lucinda now lives in New York, USA. She has worked for some of the top global brands and renowned media publications and now focuses on Auteur's creative direction and design.