Eunhee Cui graduated from Tsinghua University. The academic background in science and engineering has brought her careful thinking and rational judgment. Later, she studied “Fashion Aesthetics” at the Academy of Fine Arts of Tsinghua University, and refined her own aesthetic system from the study and perception of various types of art. The brand SHANG1 BY SHANGYI combines her distinctive personality with the performance characteristics of different art genres, and presents a fashion aesthetic that is ahead of the current trend.