selfFab. was founded in 2018 by senior advertising creative director Menu Tsai. With her strong sense of Fashion trend and aesthic, she has created alot awarded advertising campaigns for a number of sports fashion brands such as Nike, Adidas, Puma, etc., . selfFab. is self Fabulous, advocating the virtues of fashion life from the outside to the inside. In addition to showing the beauty and uniqueness of oneself, fashion should also include goodwill to the world, from streamlining private wardrobes to advocating reconstructed clothing to avoid fashion waste, so that everyone can make a small step for "sustainable fashion".