At OOPS, we have a soul that is hungry for the unknown and the unexplored; we have an open mind for the unexpected possibilities; what we do not have is the artificial boundaries that tell us what design elements to and not to embrace. Not only in design philosophy, OOPS had crossed functionality boundaries to create products that melted the line between jewelry and lifestyle objects. Before founding OOPS Jewelry, Ms. Grace Zhang had been a marketing executive for Cartier, one of the top luxury Jewelry brands in the world. At OOPS, she has built a team that includes design talents from Royal College of Art and Beijing Institute of Fashion Technology. In addition to in-house talents, Ms. Zhang has built a reputation of scouting and collaborating with fashion / eyewear brands and talented independent designers. It is under Ms. Zhang’s relentless pursuit of possibilities that OOPS Jewelry continue to collapsing boundaries and deliver breakthroughs. Since founding in June of 2017, OOPS Jewelry has been well received by celebrities, KOLs, and bloggers, including Zhang Ziyi, Yang Mi, Yang Zi, Dili Reba, Xin Zhilei, He Sui, Li Qin, Chun Xia, Xiao Zhan, Wang Junkai, etc, all of which are A list celebrities. OOPS has also been reported by top fashion magazines, such as Vogue, Cosmo, Bazar, and ElleMen.