Cha, Sunyoung, the creative director of PANACHE and P by PANACHE, designed the award-winning work from “British Art Medal Society’s Student Medal Project” - which was later housed in the British Museum - and styled the runway of Jonathan Saunders’ 2007 Spring/Summer collection during the London Fashion Week already as a student in Central Saint Martin’s. She successfully puts together the romantic features and extinguishable presence, leaving her work to be far beyond the confines of conservative high jewellery design. Furthermore, her unique style has been unfolded through her fashion jewellery label P by PANACHE.