Designer Dana Lorenz created FALLON in 2008 after obtaining degrees as a painter from the University of Iowa and the School of the Art Institute of Chicago and stints working for Gucci and Donna Karan. Jewellery design started as a personal endeavour, but her pieces quickly grew a cult following and press and retail attention followed. With a story in American Vogue about the launch, FALLON was soon carried at top retailers worldwide, including Barneys, 4510, 10 Corso Como, Boon the Shop, Harvey Nichols and Lane Crawford. Italian Vogue recognized Dana as one of their “New Talents” and was twice celebrated at Milan Fashion Week with the publication. She was nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award and was a 2011 finalist for the coveted CFDA/Vogue Fashion Fund.