Gayeon completed the acclaimed MA Fashion Womenswear course at Central Saint Martins in 2013 under Professor Louise Wilson. Working in London and New York for several luxury labels including Marc Jacobs, Gayeon gained valuable experience and knowledge of the luxury market which led to the launch of her own label in 2014. Gayeon was selected for the Vogue Talents for Asia Award and Swarovski x Conde Nast Award in 2016 and has shown in London, Paris, and Milan. Her collections have garnered attention from press and buyers all over the world.