Designer Shi Chang graduated from Parsons The New School for Design and founded the NOSENSE brand in 2017. A brand made for the streets, NOSENSE is a designer brand perfectly balance of the eccentric and the essential.The designer hopes to express his attitude towards life and fashion through his playful design. Simple silhouette and comfortable fabrics with details, make NOSENSE's collection wearable and not lose the style of high fashion. NOSENSE have received considerable Media coverage since built, including but not limited to- Fucking Young!, COSMOS, and Hypebeast. His brand is popular among celebrities in China such as, Jackson Yi, Karry Wang, Dongyu Zhou and so on. The NOSENSE FW19 collection brings to life the essence of growing up at the height of 1990's gaming culture. It recalls the simplicity of being a boy. Indulging in endless hours of video games.