A Swedish clothing brand run by a fashion family, Wallmanssons, was founded in 1998 by the designer, Kiki, also known as head of the family. Since 2000 the family has been the sole owner of the company, as the other founders were forced to leave their shares. SVEA ® has, since the beginning, been a family-based business in which all members have been involved in different ways. The operation of the company is now passed over to the younger generation within the family.