MEGA SUEN's consistent design philosophy is to present materials by respecting their properties with appropriate techniques, and to rationally produce limited quality necessities. It is our stance in brand culture to value different people’s sex selection, expression and orientation as well as their ways of living and thinking on the basis of rationality. We seek to present more diverse cultural and Male identity in our brand image and product design, and to create more possibilities for the Male body representation，Male temperament and expression of Male identity, which are “natural” and free from people’s comments, gender stereotypes and social discipline.