ALPHASTYLE WAS FOUNDED BY HONG KONG BASED FASHION DESIGNER IVAN CHAN IN 2017. THE SYNTHESIS OF ‘ALPHA’ AND ‘STYLE’ AS A SINGLE WORD WHICH IS IMPLICITING PRIMARY / ORIGINAL AND PERSONAL STYLE. IVC BELIEVES THAT EVERYONE IS SOPHISTICATED AND HAS THEIR OWN EPITHET. THE BRAND NAMED AS ALPHASTYLE WHICH REPRESENTING THE ORIGINAL STYLE FROM EVERYONE WITH A PACKAGE OF PRESENTATION. WHEN CONSTRUCTING THE COLLECTION, IVAN CHAN DRAWS INSPIRATION FROM HIS INTERNATIONAL BACKGROUND FILLED WITH AUTHENTIC CULTURE, ESSENTIAL AND MODERN SOCIETY FOCUS. EXPRESSION - INFILTRATING GARMENTS DIRECTLY TO SHOW YOUR DAILY EXPRESSION. CREATIVITY - APPLYING CREATIVITY DIFFERENT COLORS & MATERIALS DESIGN MANIPULATION. MODERNITY - COMBINING MODERNITY TREND FORCASTING ELEMENTS & SILHOUETTES. THE BRAND HAS A GOAL OF CREATING AUTHENTIC CONTEMPORARY DESIGNS MANUFACTURED WITH THE HIGHEST STANDARDS. IT BRINGS UNIQUE AND CASUAL STYLES WITH A CONTEMPORARY FEEL. ALPHASTYLE CLOTHING BLENDS SPORTWEAR, WORKWEAR AND MILITARY UNIFORM INSPIRATIONS WITH CREATIVITY DESIGN ELEMENTS. PREMIUM MATERIALS INCLUDING FLEECE, JERSEY, DENIM AND SYNTHETIC FIGURE PROMINENTLY IN ALPHASTYLE.