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UZOMIN

Sammy has worked as a fashion designer for nearly 16 years. She has designed for those who performed in many movies, TV plays, ballets and others. In 2014, she transformed herself into a personal brand- UZOMIN. Sammy's design is to wrap the trivialities in stitches and cloth. In the designs soaked with ordinary life, you will feel a sense of sureness and fashion. You can wear it to meet guests or wash clothes and even cook meals. Every time you open the garderobe and see the clothes you still want to wear and wash, you cannot help feeling that if some clothes are worth being left behind, it must be some things worth being marked and become a part of your life through different precipitation methods.

ABOUT

DESIGNER

Once Sammy Sun, the designer behind the brand known as UZO.MIN, started making clothes at the age of 6 she never really stopped. Back then, it was a bit of a family affair—her mother initially taught her to sew, and her father’s factory in Handan supplying the raw materials. The raw denim was the only material that inspired the young designer, so she used it to make clothes for her and her friends. Her next step in was to begin work as a costume designer, creating clothes for the stage. In that line of work, the drama was part of the script and her designs supported someone else’s vision. The woman wearing her creations was a fictional individual, part of the shared imagination of herself, the playwright and the director. Sun then decided it was time for her to dress a more tangible individual and launched her own brand. Making the leap to focusing solely on your own creative vision, rather than allowing for someone else’s to come to fruition, is a bold one, but as Sun says: “the \”unexpected\” a decision made in a heartbeat can bring about is exciting”. This exciting leap allowed her to create an outlet for her own life and ideas to manifest into her designs. Since then it seems Sun has been designing clothing, not for fictional characters, but for a girl quite like herself or her friends, just as she did when she was younger. (It is worth noting that her fun and fashionable friends came out in full force to support the designer at her Fall/Winter show, show- ing just how successful she is in capturing the mood and vision of the women around her) . She claims, that, “as a female designer you ARE your brand to some extent”, as the clothes you design will inevitably be clothes you yourself would be interested in wearing. She is able to use knowledge of her own life and circumstances to glean what women universally will want. Patternmaking and a flattering fit are therefore the cornerstones of her designs, something women of all walks of like appreciate. Since she is designing based on her own experiences, her Chinese cultural heritage is inevitably manifested in her designs. However, this is more a product of circumstances than a conscious choice, as she claims to “design with a unique point of view while undeniably drawing from every- thing that has been surrounding me while growing up in China”. Of course her background influ- ences how she designs, as she, like anyone else is. However, most important is that she designs from her own perspective, and heritage is only one part of what allows her to create what she does. Her urban lifestyle in Beijing also had a significant bearing on who she is as a person, and therefore has inevitably become a relevant part of the point of view from which she designs. She realizes that cities like Beijing are constantly growing and changing, and that this “will generate new aesthetics conditioned by- and made for the metropolitan Asian lifestyle”. Beijing is a veritable melting pot of people and cultures, and these people and cultures influence each other. This metropolitan point-of-view is based on her life in China, however, she certainly realizes that clothing influenced by this mindset is not relevant only in Asia. This idea of constant growth and change, whether it be something as monumental as living in a new country, to simply the ability to take an outfit from the daytime to the night, is a theme that can be relevant all over the world. This universality of human experiences means that the next step for a brand such as UZO.MIN would be the expansion throughout the globe. After all, no matter where they are, women all want to feel fabulous.

Location:China

Graduate school: 北京服装学院加拿大莱弗士设计学院 

Year established:2014

BRAND PRICE POINT:RMB400.00-RMB5000.00

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