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BÉTON CIRÉ

The brand draws its inspiration from the city, the sea, and the journeys, and intends to brighten the head of every urban pirate who explores the city with a long-board, an oilskin on the shoulder, wandering along the canals and the shipyards. Perfectly fit for the city and the sea, halfway between a beanie and a cap, Béton Ciré is a brand for adventurous souls, reckless and unpredictable. For those who, after a few drinks, challenge clients (of the bar) to an arm-wrestling, or recite a few lines from Arthur Rimbaud’s Drunken Boat. Béton referring to the urban and street culture and Ciré to the oilskin that evokes the open sea: Béton Ciré is always ready to set sail and live every moment fully, like a fish in water!

ABOUT

DESIGNER

When she finished High School in 1999 she went to the Atelier Chardon Savard, Paris Fashion School. Two years later she left the world of Fashion and worked for a couple of years in the world of tattoos and piercings to then created her own brand of jewelry. Three years later her family invited her to take part in the crazy project of launching a Fashion trade show dedicated in to footwear. Working with her family and friends has always been a priority for the young deisgner! Our trade show was a real success and three years later it became part of the famous Who’s Next International Fashion trade show. She worked with them for two years in order to integrate the Who's Next's clients and team. Two years later, the idea of creating a brand resurfaced when she has found, hidden in the back of a closet, an old hat that had belonged to her Breton Grandfather. It was a Miki, the traditional and authentic Breton sailor’s hat. Her style? She would define her style as authentic, urban and casual. Her inspirations? The sea as much as the city, traveling, meeting people, cooking, pirates tales, tattoos, fishes, flea markets, crafts...

Location:France

Graduate school: Chardon Savard 

Year established:2013

BRAND PRICE POINT:EUR79.00-EUR130.00

It's good to be ontime!

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