phenotypsetter stands for an attitude for playful, unconventional, forward and creative concept for clothes. Taking a conceptual approach, phenotypsetter attempts clothes in another shape, construction, material, visual and style, allowing them be made in a witty and novel approach. The way we dress doesn’t confine to our gender and body. phenotypsetter does not set visually a definite style, and disregards trend and norms. We appreciate art and incorporate handmade details into the design for alternative textures of fabric and graphics. phenotypsetter started with gender neutral ready-to-wear, women and accessories lines are added later on for diversified creations. Currently we are selling at our own shop at PMQ, local select shops, own online shop, e-marketplace as well as consigning at local shops. We also showcase our seasonal collection at Fashion Week in Paris, Tokyo, Shanghai and Hong Kong, with stockiest in Europe, Middle East and China. Pop-up stores were held in Tokyo, Shanghai and Hong Kong.