The brand was established in the early spring of 2018, to pursue creating clothing that goes beyond serving its basic purpose. JE SUIS MOI means "I am me", which reflects the aim of making clothes that are a medium of self-expression; something that reflects the wearer's internal and external self and allows them to discover the fluidity of their own identity. JE SUIS MOI holds to a unique design concept and resists blindly drifting with the tide. Its design is integrated into life subtly with its neat typography, tailoring and exquisite production technology. The brand aims to create a self-confident, unique and flexible image of women and create a more textured contemporary life.