2019-09-22
ByONTIMESHOW
继品牌云集的女装精选指南之后，我们送上本季A馆集合的男装、男女装和生活方式类设计师品牌推荐。男装部分，跟随近几年男性时尚消费力崛起，专注男装的设计师品牌从数量到丰富度都提供更多选择；男女装品牌部分，则在品牌精神及设计开发上进一步提升带来平衡消费群体的品类宽度；而作为亮点之一的精选生活方式品牌， 为任一空间的质感提升打造细节态度。
LOIN.T specializes in boy’s ready-to-wear fashion. Passionate about bringing happiness and confidence to the wearer, the brand delves into the exploration of incorporating a sense of humor into its designs. Let each wearer first feel the quality of the clothes in the process of putting on that piece of clothing, and then slowly discover the sense of humor from the designer within the design, which makes life that bit more interesting.
OWWW
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The design of the JUN BY YOU brand can be described as an urban military uniform. It integrates a tough resolute design element into its products, and the brand’s concept is to convey an attitude of living and fashion. The urban uniform shows the brand's soul; that of a tough guy! It also seeks to depict the unyielding character of the hard soul and the active attitude of loving adventure and freedom.
Established in 2016, this cultural and fashion brand uses unique luxury fabrics and exquisite craftsmanship to blend East Asian classics with modern designs. Our brand aims to convey the essence of fashionable culture.
DEMO 由中国香港时装设计师 Derek Chan 创立。品牌风格打破性别界限，混合男女装的元素，以诗意与哲学创造独有品味。细部的设计，例如手工装饰，刺绣和粗花呢物料，展示男性温柔的一面，塑造新世纪的男孩形象。
DEMO is a fashion label that redefines masculinity and femininity, dismantles gender boundaries, and brings together philosophy and poetry in designs created to defy expectations. Its signature style of soft masculinity is brought to life with handmade embellishments and embroidery, and rich textiles such as tweed.
V INDUSTRIES is a original fashion brand. As one of the most densely built cities in the world, industrial products such as reinforced concrete flood every corner of the city. The inspiration behind the V INDUSTRIES brand is industry, and JIM, the designer, combines industrial, street and other elements. Vmade was the first collection in the V INDUSTRIES brand, and immediately became very popular in fashion circles.
MEGA SUEN
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MEGA SUEN is a menswear brand created by designer Sun Shuo in Beijing in 2016. MEGA SUEN re-examines the male image and the tradition of menswear with a fluid, diverse perspective. Through respecting traditional cutting techniques, craftsmanship and good quality, more identity and culture are integrated into the brand image and product design so as to explore a more “natural” way to manifest gender. The process provides more possibilities for demonstrating male identity.
TRICKCOO focuses on stylish urban travel wear. The design explores multiple angles: the combination of nature and technology, functionality and style, creating a new way of styling, offering the perfect gear for the new generation with a unique aesthetic view for exploring the world.
The spirit of M3.6 originated in Milan and the brand was founded in Shanghai, dedicated to building a brand that is Made in China. While innovating in garment technology, M3.6 pays attention to every detail and stitch. The brand intends to combine pragmatism with fashionable aesthetics, turn complexity into simplicity, and give a completely new interpretation to men’s fashion from its unique perspective.
NOSENSE is a designer brand that perfectly balances the eccentric and the essential. The designer hopes to express his attitude towards life and fashion through his playful designs. Simple silhouettes and comfortable fabrics with details make NOSENSE's collection wearable without losing the style of high fashion.
Ji Yuanxin, an entrepreneur, founded Sanyang Chamber of Commerce in 1943 and produced the first windbreaker in 1946. Influenced by the famous Japanese philosopher Sooetsu Yanagi's famous art movement, "the beauty of use" is taken as the brand’s concept. "Do a good job of after-sales service while selling." "Good things are used by many people and can make people happy." Based on the above two points, Sanyang Chamber of Commerce has developed from a professional windbreaker brand into a comprehensive garment enterprise. As a typical Japanese windbreaker brand with 70 years of history, "SANYO" is characterized by "tradition and innovation", "Japanese representation" and "fine products".
SENSE FILE records life as an observer. Enlarge all the sensory perceptions in daily life, such as smell, hearing, sight and touch. Using the senses, create a gender-free clothing brand full of artistic sense and imagination. With a unique perspective, playful design methods, and the spirit of the retro-classical school, the brand at its core expresses the daily attitude of young people in the past, present and future. Dare to imagine, be willing to create, have self-confidence, be independent, persistently record, and don’t be too reliant on the past.
Exploration should be in sync with our daily living. Going on a trip should be a liberation to the soul, but nowadays, travelers spend too much time planning and packing. We want to recreate the essentials so that they can alleviate this process, aiming to build a capsule wardrobe to cover your 24/7 travel needs. Our passion lies in embedding distinctive attributes into our designs while connecting our products to their urban roots. We only want to create what’s necessary, because the world doesn’t need more, it needs less.
MEGATRENDS was founded at the beginning of 2017 because two friends wanted to create something together, the two friends being founder and designer, Huang Jie Ping as well as the chief operating officer, Zhang Xin Cheng. The inspiration behind MEGATRENDS came from one of Protagoras’ famous quotes, ‘Man is the measure of all things.’ Major trends these days are decided by us, the people, which also makes everybody is a creator of more and more emerging trends.
身为瑞典时尚家族 Wallmanssons 运营的品牌，SVEA 由设计师Kiki （同时也是家族领导者）创立。由于其他联合创始人因故放弃股份，自2000年起Wallmanssons 家族成为公司的唯一所有者。SVEA 从一开始就是一门家族生意，所有家庭成员以不同方式参与其中。如今这家公司已经由家族中的年轻一代接手运营。
A Swedish clothing brand run by a fashion family, the Wallmanssons, was founded in 1998 by the designer Kiki, who was also the head of the family. Since 2000 the family has been the sole owner of the company, as the other founders were forced to sell their shares. SVEA has, since the beginning, been a family-based business in which all members have been involved in different ways. The operation of the company has now been passed on to the younger generation of the family.
YOHANIX believes fashion is from the street; something you love to put on and feel good about it throughout the day. As the second collection of YOHANIX, BLACX comes out with its unique ideas and slogan, blended with YOHANIX’s signature details.
艺术香氛品牌 COSMIC SPECULATION，以浩瀚无边的神秘宇宙为概念，打造全新理念香氛产品。品牌以著名印象建筑大师 Charles Jencks 1990年建造的私家花园为灵感，将概念化的宇宙具象化成一系列各具特色的香氛产品。它将对艺术、建筑和自然的思考融入到调香之中，蕴含着浩瀚的世界观，让人踏上自我探索与发现之旅，崇尚发现精神自由，以及和谐自然的生活态度。
The artistic fragrance brand Cosmic Speculation is inspired by the vastness of the universe and the private garden of architectural icon Charles Jencks, and was established in 1990. Our brand has always aimed to transform the abstractness of the cosmos into a series of distinctive fragrance products for the body and home. The brand takes a holistic approach of considering art, architecture, and nature when developing its scents and advocates people’s self-exploration, spiritual freedom, and an attitude that is harmonious with the natural world.
BATHE TO BASICS is a premium handmade and organic skincare, bath and body brand based in Hong Kong, China. We are committed to formulating and creating products that benefit your skin in countless ways – from healing to rejuvenating, moisturizing, refreshing, and clearing.
DANHERA Italy is inspired by two fascinating elements of Classical Mythology: beauty and rights, and the character that symbolizes this is the Greek goddess Hera. Combining this with the founder's name (Daniela), the image of professional and beautiful urban women, and over 30 years of experience in the field of fragrance, the home fragrance brand DANHERA Italy was born.
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● 10.10 MEDIA & VIP DAY
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上海市徐汇区龙腾大道2555号
2555 Longteng Avenue, Xuhui District, Shanghai
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