2024-04-18
ByFashion Network
In the midst of the vibrant spring scenery, the 2024 Shanghai Fashion Week opened with a grand gathering of stars, including renowned Japanese designer Naoki Takizawa, and a show by Le Fame, the Chinese label known for its modern Shanghai-style.
This season the Shanghai Fashion Week theme was "Chainborne," aiming to foster deep integration among various stakeholders through a busy schedule of fashion shows, trade shows and showrooms.
In todays digital era, Shanghai Fashion Week once again partnered with Douyin (TikTok China), launching digital fashion shows and showcasing unique Chinese designers to a wide audience, reaching up to 117 million views.
To kick off the fashion marathon, Le Fame, which will celebrate its tenth anniversary next year showed its Fall/Winter 2024 ready-to-wear collection at Hall Red, Taiping Lake in Shanghai Xintiandi.
The collection called "Modern Shanghai Trilogy" was presented in three chapters: "Shanghai Glamour"; "Shanghai Moonlight"; and "Shanghai New Classical." Collaborating with independent designer Zhong Zixin, the label reimagined the city's iconic style and history, inspired by the 1920's and the modern day Shanghainese woman.
"For brands like Le Fame that have both designer style and commercial potential, it's a huge breakthrough for us to be the opening show. It's time for Shanghai to launch a brand with a strong Shanghai aesthetic," said WANG Manxiu, co-founder of Le Fame which reached an impressive annual turnover of nearly 250 million yuan in 2019 and is looking to expand oversees.
Mode trade show
Among the bustling events of Shanghai Fashion Week was also the 2024 Fall/Winter Mode Shanghai Fashion trade show, which welcomed many domestic and international newcomers. Mode attracted 11 showrooms, nearly 300 brands and enterprises, with overseas exhibitors accounting for nearly half. A 10% increase from the same period last year, many of which have a background in the supply chain.
Raxxy, a luxury down jacket brand, showcased its 3D reconstruction technology, along with several patents for new craftsmanship techniques. The brand's founder, William Shen, draws inspiration from traditional Chinese bamboo weaving craftsmanship. "We are innovating fashion, introducing entirely new fashion technologies," he said.
With the help of Shanghai Fashion Week, the brand has experienced rapid development over the past three years. Shen mentioned that the brand has partnered with a European brand management company allowing it to enter the European market, distributing to boutiques.
Also present at Mode was Dongli, a label that originated from the cashmere supply chain. In collaboration with fashion brand Siqiyoung, founded by blogger Maggie Yang Siqi, and Douyin, it jointly launched its latest products at the main show venue of Shanghai Fashion Week.
For Dongli, as a cashmere sweater manufacturer, participating in Shanghai Fashion Week is to leverage its influence, gather market feedback, understand market demands and trends, expand domestic and international markets, enhance the brand's position in the fashion industry, deepen exchanges and collaborate with other well-known brands and designers, and collectively promote the industry's development.
M Space
M Space, held every season, focuses on "sustainable fashion development" and "fashion
business innovation issues," exploring the current status, opportunities, and challenges of the industry, and sparking future trends, concepts, and models. The event focuses on topics such as AI intelligence, sustainable development, e-commerce channels, and supply chain upgrades.
"China is a market we are very optimistic about, especially over the past five years. We
deeply feel the speed of development of sustainable fashion concepts in the Chinese market and are amazed by the potential of the Chinese market. In the next stage, we will fully leverage AI intelligence to actively reach our consumers in a more visual marketing approach, allowing them to see and recognize the sustainability of our brand," said Thierry Andretta, the global CEO of Mulberry, in a discussion with veteran media personality, founder of the Can U sustainable fashion platform, Cui Dan during a panel at the opening forum of M Space.
Also participating in the discussion, Wang Junhong, Executive Director, and Vice President of Lilanz Group, added, "Should the concept of sustainable development also be interpreted from a business perspective? Brands must survive and thrive in order to have greater capabilities and broader influence, thus making more contributions to sustainable development for humanity, society, business ecology, and the planet."
Ontimeshow
Considered one of the key events of Shanghai Fashion Week, FashionNetwork.com spoke with Gu Yeli the founder of Ontimeshow, over coffee. Created in 2014, it is currently the largest invitation only fashion trade show in China, targeting global fashion designer brands and specifically targeting the Chinese market.
Ontimeshow now covers an area of over 25,000 square meters in the West Bund area and is gradually expanding along the Suzhou River. The number of participating brands has increased from the initial 48 to over 4,000 accumulated over ten years, with a total audience of over two hundred thousand people, including buyers, exhibitors, and press.
The first edition of Ontimeshow came about following a phone call from Lv Xiaolei, the general secretary of the Shanghai Fashion Week Organizing Committee, to Yeli. Initially, Yeli was contemplating opening a men's fashion multi-brand store, conducting research in London and Shanghai, but seized the opportunity in 2014.
The first venue had excellent ceiling height, light, open spaces, was in an ideal location and with the groundwork laid by the ten years of development of Shanghai Fashion Week, the name "Ontimeshow" was decided, meaning "right timing, harmonious people, and favourable circumstances." "Friends said the meaning of the name was hoping that fashion shows could start on time and that fashionistas wouldn't be late," joked Yeli.
Shanghai Fashion Week and the surrounding events have come a long way but, "The new changes and uncertainties in the current retail market make it difficult for everyone in the fashion industry to stand alone. It is the vigilance and mutual assistance of old and new partners that have led to today," the trade show founder pointed out.
This success of the fashion event not only provides a stage for designers to showcase but also offers business opportunities. This has also prompted more refined platforms and service providers to join, such as Tube, Not Showroom, and Ontimeshow's Roomroom. Platforms supporting Chinese designers like Labelhood are also in the mix. Both Chinese designer brands and Shanghai Fashion Week are experiencing explosive growth.
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聚焦新型消费需求，焕新商业空间的时尚美学体验
在3月24日-25日的以“持续发展的中国”为主题的中国发展高层论坛中，“新型消费”一词作为高频词汇常被提及。目前，上海的人均GDP已经达到2.7万美元，居民消费观念不断升级，消费方式也在不断拓展。新型消费已经成为释放内需潜力、推动消费转型升级的重要引擎。
从供需层面看，新型消费在新业态、新模式的不断涌现下，满足了消费者多元化的需求和个性化的消费偏好。在城市商业空间的迭代更新中，人们的需求不再仅仅驻留在基础的逛街购物上，而是对商业体的社交、艺术、文化功能有了更多期待，并愿意为之付费，购物需求也更趋多元化。因此，当时尚消费与艺术、文化相碰撞，将迸发出蓬勃的市场能量，为消费者带来耳目一新的体验。
在新消费浪潮中，愈发成熟的秀场经济，将与时尚产业交融共生、在特色商圈渗透生长，最终为区域发展融入新鲜活力。3月26日，在苏州河畔百空间的Fotografiska 影像艺术中心，法国时装品牌Courrèges带来独家品牌展，在多款风格各异的经典造型中，和大家一起重温始于60年代的美学风尚，并带来了最新发布的Courrèges x Mytheresa 独家系列服饰与鞋履。在3月29日至6月23日，这里还将展出加拿大艺术家塞布丽娜·拉特（Sabrina Ratté）的最新艺术项目——“异花序列”。百联股份旗下the bálancing四家门店也专门拓展了独立香氛空间，全新引入超过40家香氛品牌、近400个单品，并在今年3月份开展了穿香·赴HUI 香氛节活动，为消费者打造了更具个性化、艺术化、场景化的时尚美学体验。
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